Sauber goes for dual name sponsorship for 2024 F1 season
Formula One team Sauber has signed a sponsorship agreement with streaming platform Kick, which will join bookmaker Stake.com as a title partner.The Swiss motorsports...
FC Barcelona retains Estrella Damm as official global partner
FC Barcelona and Estrella Damm have announced a five-year extension of their partnership that sees the latter remain the Spanish football giant’s official global...
Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing...
Sportsbet has signed a new five-year contract with Melbourne Racing Club (MRC), beginning in January 2024. Both brands will synergise their core values to reposition...
NFL confirms LA Super Bowl 2027 and first game in Brazil
The NFL made two big announcements regarding its future fixture lists this week, most notably detailing plans to make its South American debut via...
Puma no longer sponsor of Israel’s national football team from 2024...
Puma will no longer be the sponsor of Israel’s national football team starting from next year.This was first reported by the Financial Times, which...
Genius gets extension to long-running FIBA deal with new AI edge
A long-term partnership between the International Basketball Federation (FIBA) and Genius Sports has seen the duo commit to AI integration in the sport.London-based Genius,...
IMG takes up media rights distribution duties for CAF’s football schedule
International sports and events company IMG has signed a new partnership with the Confédération Africaine de Football (CAF) to distribute the exclusive media rights...
Sportradar signed as data integrity partner of ATP
Sportradar has signed a multi-year agreement with Tennis Data Innovations (TDI) - the investment vehicle of ATP and ATP Media - that ensures the...
Entain publishes ESG success report with focus on grassroots
In its new Social Impact Report, international sports betting group Entain has presented the latest achievements of its grassroots support initiatives, with a focus...
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership
Zlatan Ibrahimović has once again crossed paths with AC Milan after being welcomed as the latest Operating Partner at sports investment fund RedBird Capital.Ibrahimović’s...