Alexander-Arnold makes £26m switch to adidas in multi-year deal
Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m. Alexander-Arnold is fresh off scoring a vital equaliser against...
Reports: Premier League clubs discuss private funding for the WSL
According to reports, a number of Premier League teams have expressed plans to put forward a private equity-style proposal to invest in the Women’s...
AFLW deepens Cadbury collaboration to improve female opportunities in sports
The Australian Football League (AFL) has extended its partnership with confectionery company Cadbury for three more years.The deal will focus on AFL’s women’s division,...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...
PFL strikes partnership with 888poker ahead of fighters’ Dublin conquest
The Professional Fighters League (PFL) has partnered with 888poker ahead of the PFL Europe Championship commencing on 8 December. Taking place in Dublin, the regional...
Report: Atletico Madrid seeking €20m in WhaleFin lawsuit
Atletico Madrid is reportedly planning a lawsuit against WhaleFin over failed payments from a previous sponsorship deal. The La Liga club is looking to recoup...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Equal pay bonuses part of Danish FA & Hummel extension
The Danish Football Association, known as the Dansk Boldspil-Union (DBU), has agreed to extend its long tenured kit sponsorship with Hummel. As part of the...
Esports Insider joins forces with SMH Sports to strengthen the global...
SBC News branch Esports Insider has teamed up with SMH Global to strengthen the esports scene across Eastern Europe, Central Asia and the Middle...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing...
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many. With the...