Real Madrid links with Saudi Investment Bank
Real Madrid has partnered with the Saudi Investment Bank (SAIB) to become the club’s official banking partner in Saudi Arabia. This is the latest in...
AC Milan and Gatorade extend Serie A collaboration
AC Milan and Gatorade have renewed their partnership, which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri...
Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of...
BetMGM unites with Sportradar to elevate NBA engagement
BetMGM has confirmed a new deal with Sportradar enabling the operator to gain access to official NBA optical tracking data.It means that for the...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.As the new NBA season commences, the partnership will continue to...
AFA eyes global brand expansion in partnership with Fanatics
The Argentine Football Association (AFA) has signed a new global partnership with Fanatics.Fans of Argentinian football around the world will now have online access...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...
UFC lands lucrative deal with Bud Light
The UFC has announced it has once again joined forces with Anheuser-Busch in a deal that will see Bud Light become the official beer...
ESI London 2023: HSBC & EXCEL shine light on esports financial...
Branching out from the video game entertainment industry, the world of esports has grown into a shape of its own, spawning a vast economy...
Flutter and ITV to showcase the “inner story” of horseracing in...
Fans of British horseracing will be able to take a deep dive into the sport thanks to a new six-part docuseries project delivered by...