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Media Rights
Time to read: 2 min
Three Lions set BBC iPlayer record in Croatia victory
June 15, 2021
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Fan Engagement
Time to read: 2 min
French Football Federation explores NFTs market with Sorare
June 15, 2021
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Hospitality
Time to read: 2 min
Extreme E eyes Scotland as South America race replacement
June 15, 2021
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Sponsorship
Time to read: 1 min
AC Milan inks REPX licensing agreement
June 15, 2021
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Fan Engagement
Time to read: 2 min
Fantastec teams with Dapper Labs for football NFTs market launch
June 14, 2021
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Fan Engagement
Time to read: 9 min
How NFTs are monetising sports teams and athletes’ fanbases
June 14, 2021
credit: Shutterstock
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Fan Engagement
Time to read: 3 min
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
June 14, 2021
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Media Rights
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BBC Euro 2020 opener pulls in peak 6.9 million audience
June 14, 2021
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Esports
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Reading FC launches esports platform with Rival
June 11, 2021
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Social
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Action Network finalises multi-platform MLB tie-up
June 11, 2021
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Sponsorship
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SPFL inks ‘largest ever’ Cinch title sponsorship
June 11, 2021
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Fan Engagement
Time to read: 3 min
KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
June 11, 2021
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Sponsorship
Time to read: 2 min
Hard Rock teams with Lionel Messi for 50th anniversary
June 11, 2021
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Partners
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UEFA selects AntChain as blockchain partner ahead of Euro 2020
June 11, 2021
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Partners
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G2 Esports to create ‘unique experiences’ via Betway partnership
June 11, 2021
William Hill
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Partners
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Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
June 10, 2021
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Fan Engagement
Time to read: 2 min
Fanslide to ‘transform’ Euro 2020 with fantasy football
June 10, 2021
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Sponsorship
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Nottingham Forest pens ‘record category’ sponsorship deal
June 10, 2021
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Sponsorship
Time to read: 2 min
Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
June 10, 2021
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Sponsorship
Time to read: 3 min
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
June 10, 2021
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Integrity
Time to read: 6 min
Capturing the ‘raw emotion of sport’ through betting sponsorships
June 10, 2021
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Partners
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World Rugby inks ‘transformative’ Mastercard collaboration
June 10, 2021
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Integrity
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Bookmakers commit to Euro 2020 responsible advertising pledge
June 9, 2021
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LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026