Sky Bet and Neville flagged by ASA for gaming advertising
The UK Advertising Standard Authority (ASA) has taken actions against Sky Bet relating to promotional gambling-related content that could have a ‘strong appeal to...
Alpine gains McIlroy, Joshua and more as investors
A plethora of sports stars have major significant investments into the Alpine Formula One team in its latest €200m funding round. Four-time golf major winner...
Netflix greenlights racers-golfers showdown to celebrate F1 Las Vegas Grand Prix
Broadcasting service company Netflix will pit racing drivers and golfers against each other in an event commemorating the inaugural Formula 1 Las Vegas Grand...
Ukraine football icon Rebrov becomes brand ambassador for VBET
VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador.The Armenia-based company was happy to welcome Rebrov,...
Tyson Fury vs Francis Ngannou lands global deal with DAZN
Tyson Fury’s much anticipated collision with Francis Ngannou will be broadcast live worldwide on DAZN PPV (excluding UK, Ireland, US and Canada).The 10-round boxing...
Newcastle Women’s & England Golf to poster new growth in women’s...
Amateur golf body England Golf has teamed up with Newcastle United Women (WFC) to encourage and empower women and girls to get involved in...
LeoVegas launches North East recruitment strategy with Newcastle United
LeoVegas Group has started a regional campaign in the North East to try and attract employees with the help of local football giants Newcastle...
Visit Saudi becomes main sponsor of inaugural African Football League
The Saudi Tourism Authority’s subsidiary agency Visit Saudi has been revealed as the main sponsor of the inaugural African Football League (AFL) season.In a...
PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...