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Sponsorship
Time to read: 2 min
Betano praises ‘strong and lasting union’ with Fluminense
June 3, 2021
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Partners
Time to read: 2 min
Wolves selects Bitci.com as new sleeve sponsor
June 3, 2021
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Hospitality
Time to read: 3 min
IOC ‘reimagines’ Olympic hospitality with On Location
June 3, 2021
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Fan Engagement
Time to read: 2 min
MLB rolls out NFTs with Candy Digital
June 2, 2021
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Media Rights
Time to read: 2 min
EFL clubs raise £42m revenue from iFollow in 2020/21
June 2, 2021
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Partners
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Ronaldo becomes latest elite athlete to join Therabody
June 2, 2021
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Latest News
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SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting space
June 2, 2021
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Partners
Time to read: 3 min
Betsson secures 2021 Copa America regional sponsorship
June 2, 2021
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Fan Engagement
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Rangers maximises financial benefits in fan share launch
June 1, 2021
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Fan Engagement
Time to read: 3 min
CFG: Commonwealth Games must ‘modernise’ to stay ‘relevant’
June 1, 2021
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Sponsorship
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Sponsors back Naomi Osaka amid French Open fallout
June 1, 2021
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Sponsorship
Time to read: 3 min
ITV responds to MP’s call for Euro 2020 gambling advertising ban
June 1, 2021
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Sponsorship
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Mercedes Cup continues sponsorship drive with Betway addition
May 28, 2021
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Hospitality
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Staples Centre to remain LA Lakers' home until 2041
May 28, 2021
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Partners
Time to read: 3 min
Western Bulldogs embraces crypto in ‘groundbreaking’ first
May 28, 2021
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Sponsorship
Time to read: 4 min
Racing League unveils ‘dynamic brands’ as new partners
May 28, 2021
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Fan Engagement
Time to read: 3 min
Burnley FC leverages NFTs for fan engagement
May 28, 2021
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Media Rights
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DAZN ‘stays true to goals’ with Sky Deutschland deal
May 27, 2021
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Sponsorship
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Liga MX’s Chivas inks deal with Mexican national lottery
May 27, 2021
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Hospitality
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Tokyo 2020 Olympic Committee denies cancellation plans
May 27, 2021
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Hospitality
Time to read: 3 min
PGS lauds ‘beginning of a new era’ via Fanatics partnership
May 27, 2021
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Partners
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Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
May 27, 2021
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Fan Engagement
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MLSPA and Mayweather Jr make NFT announcements
May 27, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026