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Partners
Time to read: 2 min
PFL adds BetMGM to growing sponsorship portfolio
June 9, 2021
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Sponsorship
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West Ham continues to ‘enhance matchday experience’ with Heineken
June 9, 2021
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Sponsorship
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Juventus brings ‘more action to fans’ around the globe via Skyworth deal
June 9, 2021
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Media Rights
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NBC unveils plans for 7,000 hours of Tokyo coverage
June 9, 2021
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Partners
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Canadian Premier League serves up HelloFresh collaboration
June 9, 2021
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Fan Engagement
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PSL deepens fan engagement with TikTok link-up
June 9, 2021
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Sponsorship
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TIM to take Serie A sponsorship beyond 25-year mark
June 9, 2021
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Sponsorship
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San Jose Sharks become first NHL team to adopt cryptocurrency
June 8, 2021
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Fan Engagement
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UEFA brings Euro 2020 to Epic Games’ Fortnite
June 8, 2021
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Integrity
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Norwich City shirt sponsor apologises for inappropriate marketing promotions
June 8, 2021
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Partners
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CPL drives fan engagement in ComeOn! link-up
June 8, 2021
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Features & Analysis
Time to read: 10 min
Piing: Bringing mass fan engagement into the post-pandemic era
June 8, 2021
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Sponsorship
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Middlesbrough prolongs Kindred Group commercial alliance
June 8, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Manchester United gives supporters an ‘enhanced voice’ in new fan share scheme
June 7, 2021
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Sponsorship
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TSM inks esports industry record $210m FTX deal
June 7, 2021
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Partners
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Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports tie-up
June 7, 2021
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Social
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BoyleSports signs Natalie Sawyer ahead of Euro 2020
June 7, 2021
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Sponsorship
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Canada Soccer partnership with Fanatics represents ‘key building block’
June 7, 2021
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Partners
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Santander expands rugby commitment with Lions partnership
June 4, 2021
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Fan Engagement
Time to read: 2 min
Sportradar and WSC Sports unveil live video notification service
June 4, 2021
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Partners
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NHL boosts fan engagement with OlyBet
June 4, 2021
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Sponsorship
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Esports meets fintech in NIP and Mercuryo tie-up
June 3, 2021
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Partners
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Ngannou named Stake’s latest UFC ambassador
June 3, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026