Real Betis gets OlyBet backing for three more seasons
Spanish top flight side, Real Betis has announced the extension of its partnership with sports betting and entertainment firm, OlyBet.The strategic collaboration, which commenced...
Volleyball World CEO: key strategies to maximising fan engagement ahead of...
In the midst of a vital time for World Volleyball, we spoke to the body’s CEO, Finn Taylor, who described the key strategies for...
Kansas City Current signs stadium naming rights deal with CPKC
National Women’s Soccer League (NWCL) club Kansas City Current has reached an agreement with railway company CPKC for the naming rights of the team’s...
Tennis Channel brings Sportradar onboard for a DTC streaming overhaul
Tennis just became more accessible after American cable network Tennis Channel selected Sportradar as its partner of choice to power its tennis streams. Sportradar will...
Bet McLean confirms new sponsorship with Linfield FC
Gambling operator, Bet McLean, has confirmed a new sponsorship deal with Linfield FC.The extended partnership will see the bookmaker’s brand on both the first...
UFC enlists SPRIBE as new marketing partner for UFC 294
Ahead of this weekend’s UFC 294 card in Abu Dhabi, the mixed martial arts promotion has formed a marketing partnership with crash game provider...
FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation
As part of the club’s partnership with Spotify, FC Barcelona has confirmed a special shirt for the upcoming El Clásico on 28 October.The jersey...
AC Milan nets new official foreign exchange partnership
AC Milan and Corpay have come together in a new collaboration that sees the payments firm become the Official Commercial Foreign Exchange Partner of...
‘The Messi Experience’ epitomises star’s effect on US soccer
Lionel Messi is capturing the imagination of the US sporting world and is set to continue through an interactive multimedia experience detailing the Argentinian’s...
Serie A rights remain short of previous years as DAZN and...
The value of Serie A broadcast rights are edging up but remain short on previous years, according to a report by Bloomberg.Both DAZN and...