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Partners
Time to read: 2 min
Liverpool unlocks new sponsorship category with Kodansha
June 23, 2021
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Sponsorship
Time to read: 2 min
Betway launches Olympic-themed esports challenges
June 23, 2021
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Social
Time to read: 1 min
Betsul signs on as Sport Club Internacional sponsor
June 23, 2021
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Fan Engagement
Time to read: 2 min
Entain elevates fan engagement with multi-sports club VR experience
June 23, 2021
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Partners
Time to read: 2 min
Chicago Bears partners with Rush Street Interactive and Rivers Casino
June 23, 2021
Aston Villa FCG recognises ‘commercial reality’ of BK8 deal but notes fan disappointment
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Partners
Time to read: 2 min
Aston Villa enlists OB Sports as new sleeve sponsor
June 23, 2021
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Hospitality
Time to read: 3 min
Wembley capacity increased to 75% for Euro 2020 semi-finals and final
June 23, 2021
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Partners
Time to read: 2 min
Castore inks first rugby sponsorship with Saracens
June 22, 2021
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Data
Time to read: 3 min
Genius Sports boosts AFA fan engagement via data deal
June 22, 2021
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Fan Engagement
Time to read: 2 min
German Football Association elevates Euro 2020 engagement with Sorare
June 22, 2021
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MLS
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MLS unveils plans for new competition to develop ‘business side’ of the league
June 22, 2021
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Partners
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Rugby Australia brews up Green Coast Lager tie-up
June 22, 2021
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Media Rights
Time to read: 2 min
LaLiga turns over record €5.045bn income for 2019/20
June 22, 2021
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Partners
Time to read: 2 min
Ralph Lauren enters esports sponsorship with G2
June 22, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Challenge Cup included in ERP as final prepares for 45,000 fans
June 21, 2021
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Fan Engagement
Time to read: 2 min
NFL star Kamara named first NASCAR Engagement Advisor
June 21, 2021
BREAKING
Partners
Time to read: 2 min
Samsung pens first UK esports sponsorship with Guild
June 21, 2021
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Fan Engagement
Time to read: 2 min
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt
June 21, 2021
BREAKING
Fan Engagement
Time to read: 2 min
England and Scotland stalemate becomes ITV's most-watched Euro 2020 match
June 21, 2021
BREAKING
Sponsorship
Time to read: 2 min
Euro 2020 sponsors seeking UK quarantine exemption
June 21, 2021
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Partners
Time to read: 2 min
Palmeiras enlists Dafabet as first sports betting partner
June 21, 2021
BREAKING
Sponsorship
Time to read: 2 min
Manchester United posts £21.6m loss for first three months of 2021
June 18, 2021
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Partners
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PDC inks Manscaped sponsorship tie-up
June 18, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026