British Basketball League extends Sky Sports broadcasting deal
The British Basketball League (BBL) has agreed to extend its broadcasting rights deal with Sky Sports for a fourth consecutive season for both its...
Ganten secures partnership extension with FIBA
FIBA Basketball has renewed its partnership with Asian water brand Ganten until at least 2027, which will also cover the FIBA Basketball World Cup...
YouTube makes NFL debut with minimal viewer complaints
The new NFL season coincided with the launch of Google’s YouTube NFL Sunday Ticket, which broadcasted out-of-market games for the first time. Viewers who tuned...
German brewery Bitburger has become an official national partner of UEFA...
The competition will be held between June and July next year across ten of Germany’s biggest cities including Berlin, Munich, Dortmund and Frankfurt.Fans from...
Report: Manchester United eyes new front-of-shirt sponsor
The Athletic is reporting that Manchester United are in talks with technology company, Qualcomm, with the firm potentially becoming the front-of-shirt partner of the...
SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...
Napoli and Rollbit share ambitions in new sponsorship
SSC Napoli has announced a two-year sponsorship deal with online crypto casino Rollbit.The deal will see Rollbit become Napoli’s Official European Betting Partner for...
Chelsea FC eyes shirt deal with PIF-owned Riyadh Air
Premier League side Chelsea FC is rumoured to be talking to Saudi Arabia and the Kingdom’s Public Investment Fund (PIF), over making Riyadh Air...
Conference USA signs IMG ARENA as official data streaming partner
Intercollegiate athletic league Conference USA (CUSA) has assigned sports technology and betting data provider IMG ARENA as the league’s football, men’s and women’s basketball...
AS Roma inks extension with StarCasinò Sport as sports content provider
AS Roma has extended its partnership with StarCasinò Sport as the club’s ‘infotainment premium partner’ for the 2023/24 Serie A campaign.This follows both partners’...