West Ham extends IT partnership with Skye Cloud
West Ham United has unveiled an extension to its partnership with IT service provider Skye Cloud.The deal will continue Skye’s current arrangements in place...
FOX Sports deepens Google Cloud partnership with gen AI capabilities
FOX Sports has linked with Google Cloud to unlock more from its sports broadcasting catalogue through Google’s generative AI tech. Thanks to Google Cloud’s Vertex...
Women’s Eredivisie increases coverage with Toto partnership
The Dutch Lottery body Nederlandse Loterij has revealed that its subsidiary sports betting brand Toto is now a principal partner of the Azerion Women’s...
Kaiyun Sports revealed as front-of-shirt partner of Nottingham Forest
Premier League side Nottingham Forest has unveiled a two-year partnership with Asian sportsbook provider Kaiyun Sports.As part of the front-of-shirt deal, the Kaiyun Sports...
ZAKSA celebrate STS as new sponsor ahead of Poland’s volleyball season
Polish bookmaker STS has been revealed as the latest sponsor of Polish volleyball team Grupa Azoty ZAKSA Kędzierzyn-Koźlea.The three-time Champions League cup holders and...
NASCAR and Sportradar extension looks to enrich fan experience
NASCAR has united with Sportradar to announce a four-year extension of their long-term media data rights partnership.As a result of the deal, betting data...
Is less more? SGG Media on lessons to be learnt from...
Troy Paul, co-founder and CEO of SGG Media, walks us through the benefits of using micro-influencers and the importance of creating localised content when...
Southampton FC nets new sleeve sponsorship
Southampton FC has revealed its new official sleeve partnership with Hampshire-based freight shipping company Mairon Freight UK. With over 25 years of experience in the...
Logan Paul’s Prime continues sponsorship push with Haaland
Manchester City forward Erling Haaland has become the latest face of PRIME Hydration - the beverage line launched by media personalities Logan Paul and...
IMG strengthens sports production with double appointment
IMG has confirms the appointments of Sally Brown and Steve Rudge to lead the development of its multisport content production unit for its global sports portfolio.Announced in the ‘newly...