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Partners
Time to read: 3 min
LaLiga renews Banco Santander title sponsorship
April 8, 2021
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Europe
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German officials say Berlin-Tel Aviv 2036 Olympics would be ‘a mark of reconciliation’
April 8, 2021
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Latest News
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Manchester City reveals £126m losses for 2019/20
April 7, 2021
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Media Rights
Time to read: 2 min
Upcoming Women’s Six Nations finds new home on Fox
April 7, 2021
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Media Rights
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Netflix set for fourth ‘Drive to Survive’ Formula One docu-series
April 6, 2021
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Partners
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Cazoo moves into horse racing with Epsom Derby sponsorship
April 6, 2021
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Partners
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San Jose Earthquakes form ‘game changing’ partnership with PayPal
April 6, 2021
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Latest News
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‘Devil in the detail’ as Carabao Cup final set for 8,000 spectators
April 6, 2021
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Partners
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Genius Sports and NFL form fan-focused partnership
April 6, 2021
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Latest News
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FIFA names host cities and stadiums for 2023 Women’s World Cup
April 6, 2021
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Partners
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Anthony Joshua gives back to boxing community with Revolut
April 6, 2021
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Partners
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AC Milan adds BMW to premium partner sponsorship category
April 1, 2021
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Fan Engagement
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FIVB tops Olympic IF social media rankings
April 1, 2021
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Partners
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PFL secures Socios.com fan engagement partnership
April 1, 2021
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Latest News
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New-look Champions League reforms pushed back as ECA hits stumbling block
April 1, 2021
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Partners
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TikTok expands sports sponsorship portfolio with Extreme E deal
April 1, 2021
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Esports
Time to read: 4 min
How can Africa bridge the gap between esports and new technologies?
March 31, 2021
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Partners
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TeamViewer makes first foray into motorsport with Mercedes
March 31, 2021
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Latest News
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NFL gives 17-game regular season revamp the green light
March 31, 2021
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Sponsorship
Time to read: 6 min
SBC Digital - Africa: Authenticity and localisation key to unlocking sponsorship activations
March 31, 2021
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Partners
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The Space Between in the driving seat for McLaren financial partnership
March 30, 2021
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Integrity
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Crystal Palace enhances social responsibility efforts with GAMSTOP
March 30, 2021
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Partners
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PSG hails Betway renewal as ‘most significant date’ in club’s esports operations
March 30, 2021
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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