Juventus taps into growth of women’s football with new partnership
Juventus FC has announced female lifestyle magazine Fem as the new front-of-shirt sponsor of its women’s team.News about the partnership was announced just ahead...
Ronaldo takes a trip down the multiverse in new Betfair ad
Brazilian football legend Ronaldo Naźario featured in Betfair’s latest marketing campaign in a video briefly documenting the player’s life and what could have been. The...
Newcastle United lands Sportsbet.io collaboration
Newcastle United has announced a multi-year collaboration with Sportsbet.io, expanding its group of partners in a new era for the club.Sportsbet.io, part of Yolo...
Neymar makes move into equestrian with Horse Team
Brazilian football icon Neymar Jr. is joining forces with Portuguese equestrian business group Horse Team in what has been described as a “historic” moment...
Mastercard named headline sponsor of ICC Cricket World Cup
The International Cricket Council (ICC) has announced that Mastercard has become the global partner for the 2023 Men’s Cricket World Cup. Set to take place...
New York Jets and Sportsbreaks partner to bolster UK engagement
The NFL’s New York Jets has announced a partnership with sports travel brand Sportsbreaks.com to offer its UK fans trips to watch the team...
ViewLift secures Vegas Golden Knights deal ahead of NHL season start
NHL side Vegas Golden Knights has entered a multi-year partnership with media platform ViewLift that includes the streaming of all locally-broadcasted VGK games.It means...
Soccer Supplement to continue providing Crystal Palace with sports nutrients
Crystal Palace has announced it will continue working with sports nutrition company Soccer Supplement to enhance its players’ performances. The Premier League club will once...
Bundesliga extends Next Media deal to expand on ‘500%’ growth in...
The German Football League has announced an early renewal of its Bundesliga lease contract with Vietnamese broadcaster Next Media Solutions JCS (Next Media) just...
Midea nets Erling Haaland brand ambassador deal
Manchester City striker, Erling Haaland, has been announced as an official global ambassador of Midea, the home appliances producer.It’s a move that strengthens the...