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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Turkish Airlines EuroLeague secures Spanish audience with Movistar Plus+ deal

Broadcasting company Movistar Plus+ has been revealed as the new TV partner of EuroLeague Basketball in Spain. The Telefonica-owned media provider will give basketball fans...

OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4 

European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK. As part of the deal, all OKTAGON MMA...

Newcastle United and Adidas reunite for the first time in over...

From the 2024-25 season onwards, Adidas will become the official kit partner of Newcastle United for the first time since 2010. The news was revealed...

NHL’s Penguins secure regional broadcasting through SportsNet Pittsburgh acquisition

NHL team the Pittsburgh Penguins will be able to televise all their games locally thanks to their newly-acquired SportsNet Pittsburgh network. The Penguins acquired the...

Better Collective marks ‘important’ Brazilian entry with Torcedores.com acquisition 

Digital sports media group Better Collective has finalised the acquisition of Brazilian sports media platform Torcedores.com. The deal will help strengthen Better Collective’s footprint in...

Hisense dials in to EURO 2024 extension 

The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor.It will mark the third consecutive...

Giannis Antetokounmpo invests in TGL’s LAGC to ‘shape the future’ of...

NBA Champion and two-time MVP Giannis Antetokounmpo and his three brothers have become the latest investors in the TGL’s Los Angeles Golf Club (LAGC). The...

Arsenal announces new collaboration with Betway

Betway has been announced as the official global betting partner of Arsenal, as the Gunners prepare for a return to the Champions League.The multi-year agreement...

Burnley FC continues to expand sponsorship portfolio with Web3 venture 

Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.As a result of the...

EPCR names Investec as rugby title sponsor of the Champions Cup

The European Professional Club Rugby (EPCR) has unveiled bank and wealth management firm Investec as the official title partner of the Champions Cup rugby...