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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

YouTube begins its venture in the NFL with subscription model announcement

Subscriptions to watch National Football League (NFL) games next season on YouTube have been released on presale with a starting price of $249 for...

T-Mobile to provide MLB with 5G connectivity until 2028

T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...

MLB strikes Imagine deal for ‘unmatched’ baseball content 

Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...

NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...

Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs. Being...

Kaseya replaces FTX as Miami Heat’s new arena sponsor

National Basketball Association (NBA) franchise the Miami Heat has announced a long-term partnership with IT management and security software company Kaseya as the team’s...

FIFA Women’s World Cup 2023 raises glass over Jacob’s Creek partnership

FIFA Women’s World Cup 2023 has signed Australian wine brand Jacob’s Creek as its latest sponsorship partner ahead of the competition’s start. Australia and New...

Key questions after Endeavor’s acquisition of WWE

As MMA fans entered fight week for UFC 287 and the wrestling world cast its attention to night two of Wrestlemania, news breaking of...

Everi launches Phase Two to enhance Churchill Downs mobile experience

Technology sports platform Everi has launched Phase Two of its Venuetize mobile app to significantly improve how players can bet on Churchill Downs races. Unique...

Stake.com touches gloves with Nasukawa for world champion’s boxing debut

Crypto betting platform Stake.com has become the official betting partner of kickboxing world champion Tenshin Nasukawa’s boxing debut on April 8.Nasukawa stepped down from...

Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins

The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...