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Cricket
BREAKING
Sponsorship
Time to read: 2 min
Cricket South Africa finds headline partner in Betway
July 2, 2020
BREAKING
Sponsorship
Time to read: 2 min
Man City announces manager-style mobile game with Capstone
July 2, 2020
BREAKING
Sponsorship
Time to read: 3 min
Lords report recommends gambling sponsorship ban
July 2, 2020
BREAKING
Data
Time to read: 3 min
EHF and Sportradar agree decade-long data partnership
July 1, 2020
BREAKING
Sponsorship
Time to read: 2 min
PSG agrees ‘ambitious’ 10-year Fanatics deal
July 1, 2020
esports
BREAKING
Esports
Time to read: 4 min
Esports’ integration into media and betting
July 1, 2020
BREAKING
Data
Time to read: 2 min
MLB expands sports betting portfolio with theScore
June 30, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Birmingham City continues StreamAMG partnership following new deal
June 30, 2020
BREAKING
Sponsorship
Time to read: 2 min
West Ham strikes ‘long term’ Umbro extension
June 30, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Everton announces ‘eFriendly’ initiative with Inter Miami CF
June 30, 2020
BREAKING
Sponsorship
Time to read: 2 min
Anderlecht ends 39-year partnership following Belfius Insurance deal
June 29, 2020
Aston Villa
BREAKING
Sponsorship
Time to read: 2 min
Aston Villa and W88 deal ends as Cazoo becomes new partner
June 29, 2020
BREAKING
Sponsorship
Time to read: 3 min
ESA sponsorship tracker highlights growing industry confidence
June 29, 2020
BREAKING
Fan Engagement
Time to read: 3 min
NBPA looks to boost social engagement with Opendorse
June 26, 2020
BREAKING
UK
Time to read: 3 min
Three confirms Chelsea partnership to kick-off in July
June 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
Local sponsors contribute $3.3bn in Tokyo Olympics sponsorships
June 26, 2020
BREAKING
UK
Time to read: 3 min
Intel Sports commits to multi-year Man City extension 
June 25, 2020
BREAKING
Europe
Time to read: 2 min
Cyprus looks to strengthen funding of football through sports wagering tax
June 25, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Italian football’s Old Lady bolsters digital presence
June 25, 2020
BREAKING
Fan Engagement
Time to read: 2 min
LiveScore enriches content offering with Sportal365 deal
June 25, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Stats Perform partners with Sport Buff to offer interactive engagement opportunities
June 24, 2020
BREAKING
Sponsorship
Time to read: 2 min
La Liga signs decade-long extension with EA Sports
June 24, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Dugout creates competition initiative to enhance fan engagement
June 24, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026