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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

PGA Tour signs NFT platform partnership with Autograph

The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom.The web3 brand, co-founded by Tom Brady,...

Pau FC promoted in Asian markets with Mansion Sports partnership

Pau FC has announced Mansion Sports as a premium partner of the Ligue 2 club from this month onwards.The deal will give the operator’s...

AC Milan products made available on eBay.it store

AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri.The deal sees...

Socios.com accesses ‘valuable exposure’ at Ballon d’Or for the second year

The 2022 Ballon d’Or Awards has announced Socios.com as its official partner for the second year running.The fan engagement and rewards platform continues to...

Ibotta to continue prominent presence on Pelicans kit

The New Orleans Pelicans and Ibotta have renewed their agreement, which made the mobile rewards platform the team’s official jersey patch partner. The firm’s brand...

First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal

Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet.Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...

DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud

The Drone Racing League (DRL) has partnered with Google Cloud to bring the first professional drone race to Silicon Valley, launching during the 2022–23...

Castore to drive maximum performance with Oracle Red Bull Racing

Oracle Red Bull Racing has partnered with Castore as the sportswear brand will supply the Oracle Red Bull Racing Team personnel with kit.From 2023,...

Capgemini to increase ‘global support’ for Rugby with IRFU

The Indian Rugby Football Union (IRFU) has announced a partnership with Capgemini in support of India’s Rugby 7s teams. The information technology company is already...

Manny ‘PacMan’ Pacquiao becomes an M88 Mansion ambassador

Manny ‘PacMan' Pacquiao has announced that he has become the latest ambassador of Asian online betting platform M88 Mansion.The Filipino boxer is set to...