Everton grows commercial partnership portfolio with Vera Clinic
Everton has formed a deal with aesthetics specialist Vera Clinic which will become the Premier League club’s first official hair transplant partner.The company will...
Fulham FC and Fitzdares form ‘iconic West London tie-up’
Fulham FC has formed an agreement with bookmaker Fitzdares, as the latter becomes the Premier League club’s official betting partner.As part of the deal,...
Football Australia and Subway reveal three year Socceroos sponsorship
Football Australia has revealed Subway as the new naming rights partner of the country’s National Senior Men’s Football Team - the Socceroos.The three-year deal...
BetMGM and NBC Sports engage with further NFL fans via FNIA
BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...
BBL joins IMG Arena’s portfolio of basketball data deals
The British Basketball League (BBL) has secured a partnership with IMG Arena, which gains exclusive worldwide betting data and streaming rights to the competition.The...
ICC better serves the cricket fan experience with Fanatics
The International Cricket Council (ICC) has formed a deal with Fanatics to utilise the digital sports platform’s global footprint and technology to ‘better serve...
FIBA EuroBasket 2022 confirms Poland as fourth host
The co-hosts of the FIBA EuroBasket 2022 passed the torch to the organisers of the 2025 edition of the competition.It has been revealed that...
UEFA and Fanatics ‘significantly expand’ merchandise selection
UEFA and online retail manufacturer Fanatics have announced a long-term e-commerce, event retail and licensing partnership - an extension of their current agreement.The American...
DFL and FSDL aid the ‘holistic growth of Indian football’
The Deutsche Fußball Liga (DFL) has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL) - the commercial partner of Indian...