CFG: Commonwealth Games must ‘modernise’ to stay ‘relevant’
President of the Commonwealth Games Federation (CGF), Louise Martin, has revealed plans to downsize the Commonwealth Games after the 2022 Birmingham edition, declaring that...
Sponsors back Naomi Osaka amid French Open fallout
Japanese tennis star Naomi Osaka has received the backing of a number of major sponsors, including sportswear apparel brand Nike, after withdrawing from the...
ITV responds to MP’s call for Euro 2020 gambling advertising ban
Calls for a suspension of gambling advertising during the 2020 UEFA European Championship by Ronnie Cowan, a Scottish National Party MP and gambling reform...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
Staples Centre to remain LA Lakers’ home until 2041
The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre.In addition to...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.The partnership will celebrate...