Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.The Manchester City star’s agreement came to an...
Santos FC joins Dafabet sponsorship portfolio
Brasileiro Série A club Santos FC has become the latest professional sports team to join Dafabet’s portfolio of sponsors.Running until 31 December 2021, the...
FC Barcelona secures ‘€500 million’ Goldman Sachs loan
FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on...
Nancy Pelosi proposes ‘diplomatic boycott’ of 2022 Beijing Winter Games
Pressure is mounting on the International Olympic Committee (IOC), along with sports federations, sponsors and athletes, as calls for a boycott on the 2022...
Wrexham secures FX docu-series on football ‘crash course’
Wrexham AFC owners Rob McElhenney and Ryan Reynolds have negotiated a deal with Disney-owned FX Entertainment for a two-season documentary series centred around the...
IMG Arena adds PGA Championship to Golf Event Centre
IMG Arena has been assigned the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organiser and rights-holder,...
McLaren Racing recruits Entain betting brands as team partners
McLaren Racing has enlisted sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands as team partners as part of a new multi-year...
Wilder ruling puts Fury v Joshua clash in jeopardy
An American legal ruling in favour of Deontay Wilder has cast doubt on the highly anticipated heavyweight clash between Tyson Fury and Anthony Joshua...
PSG links with Pitta Mask for merchandise collection
Ligue 1 club Paris Saint-Germain (PSG) has inked a global sponsorship deal with Japanese company Arax - designers of the Pitta Mask - to...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...