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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Just Eat serves up league-wide UEFA sponsorship

UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.The multi-competition deal covers...

Women’s rugby receives boost from National Lottery

Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...

BetMGM secures access to Golf Event Centre access

Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...

Tokyo 2020 confirms international spectator ban

The organisers of the Tokyo 2020 Olympics have confirmed that international sports fans will not be allowed to attend the rescheduled event.Citing the ongoing...

NFL reportedly in talks to extend Sportradar partnership

The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...

PhonePe hits a six with IPL agreements

Indian digital payments platform PhonePe has signed six sponsorship agreements with the Indian Premier League Twenty20 cricket tournament.In an enhancement of its association with...

Betway secures Miami Open sponsorship

Online sportsbook operator Betway has secured title sponsorship of the Miami Open, taking place between 22 March and 4 April.As a result of the...

AT&T Stadium to welcome 60,000 fans for Alvarez vs Saunders bout

Over 60,000 boxing fans will be in attendance when Canelo Alvarez takes on Billy Joe Saunders in the world super-middleweight title unification fight on...

Fox Bet expands sporting presence with NFL partnership

Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL).The agreement will...

Eleven and Canal 11 partner for UEFA Women’s Champions League coverage

Eleven Portugal and Canal 11 have teamed up to televise the UEFA Women’s Champions League and the UEFA Futsal Champions League in Portugal for the...