MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...
Manchester United confirms TeamViewer as main shirt sponsor as hunt ends
Manchester United’s extensive search for a new principal shirt partner has finally come to a conclusion after the Premier League giant announced a five-year...
UEFA in talks over new venture for shared control of Champions...
UEFA is holding ‘advanced talks’ with the European Club Association (ECA) to discuss the formation of a joint venture to manage all media and...
IOC and UEFA launch joint sustainable branding study
The International Olympic Committee (IOC) and UEFA have joined forces to commission a technical study to identify sustainable branding and signage solutions for both...
Leeds Rhinos set record Super League sponsorship duration
Betfred Super League team Leeds Rhinos set a record for the tournament's longest running sponsorship arrangement, having extended the partnership with the Leeds Building...
Montreal Canadiens add Crypto.com to sponsorship portfolio
The Montreal Canadiens of the National Hockey League (NHL) has added cryptocurrency exchange Crypto.com to its sponsorship portfolio.Under the terms of the one-year agreement,...
LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...
Whyte and Povetkin rematch marked with special edition coin
Dillian Whyte’s heavyweight rematch against Alexander Povetkin will be commemorated by the release of a special edition £2 coin featuring the two boxers.The coin,...
Major League Rugby develops RugbyPass OTT platform
Major League Rugby (MLR) has collaborated with RugbyPass on the launch of its new over-the-top (OTT) platform, The Rugby Network.North American rugby union championship,...
Belgian clubs vote in favour of cross-border Eredivisie merger
Belgium’s Pro League football clubs have voted unanimously in favour of a merger with the Dutch Eredivisie.The merger would see the Belgian and Netherlands...