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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Horse Racing Ireland targets fan engagement with launch of mobile app

Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.The app will...

EA Sports signs multi-year UEFA licensing rights extension

Video game developer EA Sports has penned a license extension for the exclusive rights to UEFA competitions.Under the terms of the agreement, the flagship...

Latvia confirmed as sole host of IIHF World Championship

Latvia will solely stage the International Ice Hockey Federation (IIHF) Ice Hockey World Championship after Belarus was stripped of the co-hosting rights.Last month, the...

Netball Superleague finds new home on Sky Sports

Sky Sports has secured the media rights to the Vitality Netball Superleague, after penning a deal with England Netball.Under the terms of the agreement,...

EuroLeague Basketball and IMG Arena extend long-running partnership

EuroLeague Basketball has launched its new EuroLeague Instant Legends product in collaboration with IMG Arena.The new product line, which has been created by Leap...

Fanatec and GT World Challenge expand sponsorship deal

SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.Fanatec initially partnered with SRO for...

England, Scotland and Wales propose joint 2031 Rugby World Cup bid

The English, Scottish and Welsh Rugby Unions are considering a joint bid to host the 2031 Rugby World Cup, after World Rugby officially opened...

InCrowd names former Watford FC business lead as new COO

Fan engagement and data specialists InCrowd has named Michael Jones as the firm’s new Chief Operating Officer.The data, CRM, strategy and marketing expert leaves...

Gambling reforms spell ‘disaster’ for UK sports, says Barry Hearn

Barry Hearn, Founder and Chairman of Matchroom Sport, has become the latest sports figurehead to detail concerns on the government’s approach to reforming the...

Cazoo further expands sponsorship portfolio with WST deal

Online car retailer Cazoo has expanded its portfolio announcing a multi-year agreement with the World Snooker Tour (WST).The company’s branding will feature on players’...