RMC Sport ties down UFC rights after lifting of MMA ban
The Ultimate Fighting Championship (UFC) has penned a deal with French subscription service RMC Sport.In November last year, the French Mixed Martial Arts Federation...
Davis Cup confirms scheduling and location changes
International team tennis tournament the Davis Cup is due to be held in three different cities across 11 days for the 2021 edition.Madrid will...
Real Madrid inks betting agreement with Fonbet
Real Madrid has penned a ‘royal’ agreement with Russian bookmaker Fonbet that runs through the 2022/23 campaign.The sponsorship will involve an array of ‘unique...
NBA players to renegotiate for equity stakes in league franchises
National Basketball Association (NBA) players may attempt to overturn a rule that prevents them from owning equity stakes in teams and franchises, according to...
Bidding contest for 2027 AFC Asian Cup gets underway
The four bidders for the 2027 AFC Asian Cup - India, Saudi Arabia, Qatar and Iran - have published their respective strategies and objectives.Bidding...
New International Women’s Cup pencilled for August 2021
A new exhibition competition featuring women’s football clubs across Europe and the US, called the International Women’s Cup, will pilot later this year.The tournament...
Onside predicts resurgence for Irish sports sponsorship sector in 2021
Marketing and sponsorship agency Onside has published its annual report into the Irish sponsorship industry, highlighting key players and predicting growth for 2021.Findings from...
PGA pledges support to AGA responsible betting campaign
The PGA Tour has partnered with the American Gaming Association (AGA) ahead of the launch of its public service campaign, ‘Have a Game Plan,...
Inter Milan and LD Sports seal regional sponsorship deal
Serie A club Inter Milan has secured a regional sponsorship agreement with Chinese marketing, entertainment and sports content agency LD Sports.As a result of...
Liverpool vs Manchester United surpasses Sky Sports viewership records
Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...