DraftKings forms betting partnership with Drone Racing League
US-based sportsbook DraftKings has been signed as the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow in...
FIFA completes broadcast cycle for 2026 World Cup
FIFA has distributed the media rights to the 2026 FIFA World Cup in the Nordic territories, establishing partnerships with a handful of public and...
Donald Trump’s Bedminster course loses PGA golf championship
The PGA of America has voted to terminate an agreement to stage the 2022 PGA Championship at Donald Trump’s Bedminster course, President Jim Richerson...
Saracens secures longevity with StoneX sponsorship
RFU Championship side Saracens Rugby Club has unveiled StoneX Financial Ltd as its new main sponsor, after cutting ties with Allianz last year.The north...
Ajax extends sponsorship agreement with Ziggo
Dutch Eredivisie side AFC Ajax has extended its agreement with long-term primary sponsor Ziggo.The agreement with the telecommunications firm was initially meant to expire...
Australian government forms advisory council to safeguard sports
The Australian government has formed a new body, the Sport Australia Advisory Council, consisting of nine counsellors, to provide oversight and guidance on integrity...
Aston Martin F1 signs Cognizant in ‘landmark’ sponsorship deal
The Formula One team of iconic British auto-manufacturer Aston Martin has signed a multi-year title sponsorship agreement with Cognizant.Aston Martin is set to return...
Tottenham Hotspur ‘Cinch’ first sleeve sponsor
Premier League club Tottenham Hotspur has signed online car seller Cinch as its first sleeve sponsor for the next five years.Cinch, which is owned...
NFL viewership drops 7% amid presidential election and pandemic
The National Football League (NFL) viewership fell by seven percent in 2020, compared to 2019, new figures have shown.According to Nielsen, broadcasts drew in...
Shanghai begins work on global ‘esports capital’ facility
Designs for a new esports hub in Shanghai have been revealed, as work begins on the $900 million Shanghai International New Cultural and Creative...