River Plate signs up to fantasy football platform Sorare
South American club Club Atlético River Plate has signed a deal with fantasy football platform Sorare.Through the agreement, which is part of River Plate’s...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...
Inter Milan enters talks with BC Partners private equity firm
Private equity firm BC Partners is in talks to buy into Serie A club Inter Milan, according to a Reuters report.Suning Holdings Group, which...
Infront secures new cycle for Flanders Classics and Amstel Gold Race
Infront has tied down the international broadcast rights to the Flanders Classics and the Netherlands’ Amstel Gold Race.The Switzerland-based agency’s partnership with Flanders Classics...
Raiders owner Mark Davis confirms purchase of WNBA team
Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the...
Philadelphia 76ers signs partnership with Verizon
Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon.The agreement will see Verizon become the team’s...
Toronto Maple Leafs chosen as subject of Amazon docu-series
The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series.The...
Allied Sports hires Jeff Ehrenkranz to spearhead international expansion
Sports marketing agency Allied Sports has appointed Jeff Ehrenkranz to lead its international growth and expansion.Ehrenkranz leaves Octagon Worldwide for the US-based startup after...
NFL veteran to star in TwinSpires’ new campaign
Former National Football League (NFL) quarterback Brett Favre has been named as TwinSpires’ new ambassador in a multi-year agreement.The 51-year-old will star in the...
Universal Music Group tunes in to FIFA podcast series
FIFA has launched FIFA Sound, a new entertainment strategy to create ‘meaningful connections’ between football supporters, music enthusiasts, players and artists.As part of the...