Dynamo Kyiv drives engagement with Moonwalk digital economy ecosystem
Ukrainian Premier League club FC Dynamo Kyiv has enlisted blockchain company Moonwalk to develop its own digital economy and sports ecosystem centred around supporters,...
AFC undergoes national and club tournament rebrand overhaul
The Asian Football Confederation (AFC) had unveiled a set of new-look logos and visual identities for a range of national team tournaments and club...
Chelsea posts £32 million profit despite COVID-19 pandemic
Chelsea FC has released its latest financial update, which shows that the club recorded a £32.5 million profit, in spite of the COVID-19 pandemic.Unsurprisingly,...
Discovery makes OTT debut in 12 European markets
American media group Discovery has forged a long-term agreement with telecommunications firm Vodafone across multiple European markets.Beginning in 2021 and continuing into 2022, Vodafone...
GSRM and Torneos seal Argentinian football rights in new alliance
Argentinian rights agency Torneos and Global Sports Rights Management (GSRM) have joined forces in a bid to commercialise international rights to Argentina’s top tier,...
Paddy Power to headline ITV Racing coverage
Irish bookmaker Paddy Power has been named as the new title sponsor of ITV Racing’s live fixtures in a new two-year agreement.The deal, which...
Tokyo 2020 Olympics extends deal with domestic sponsors
The organisers of the Tokyo 2020 Olympic and Paralympic Games have reached an extension agreement with all 68 of the games’ domestic sponsors.Various Japanese...
Danita Johnson makes history as first black president of MLS franchise
Danita Johnson has been named as the first black president of a Major Soccer League (MLS) club after DC United appointed the 37-year-old as...
NHL looks to increase revenues through helmet sponsorships
The National Hockey League (NHL) is hopeful that a new range of helmet sponsorships could generate up to $15 million in revenue for its...
Juventus negotiates three-year Jeep sponsorship extension
Serie A club Juventus has added a further three years to its existing sponsorship agreement with Fiat Chrysler Automobiles (FCA) Italy.The Italian giants renegotiated...