NHL and UFC renew contracts with EA Sports
Electronic Arts (EA) has renewed its existing deals with the National Hockey League (NHL) and the Ultimate Fighting Championship (UFC), it has confirmed.The multi-year deal...
Juventus TV goes live on Amazon Prime
Juventus has announced that it is launching its own television channel on the Amazon Prime Video streaming platform, Juventus TV.The Serie A side has...
NBA partners with Mediahub
Mediahub has been unveiled as the new media buying partner for the National Basketball Association (NBA).The agency, which is owned by the Interpublic Group...
Cricketer Chris Wood joins forces with gambling consultancy
Professional Hampshire CCC cricketer Chris Wood has linked up with gambling-harm minimisation consultancy EPIC Risk Management.The 30-year-old, who has struggled with a betting addiction...
Bundesliga derby selected for ESPN watch party
Bundesliga enthusiasts in America will be able to watch the Borussia Dortmund and Bayern Munich derby by tuning into a virtual watch party, hosted...
Sport NZ names first female CEO
Sport New Zealand has appointed its first ever female CEO, former Rugby Australia Chief Executive, Raelene Castle.She will replace the departing Peter Miskimmin, who...
Formula E buys into Extreme E
Formula E has become a minority shareholder in the Extreme E racing series, investing in all-electric championship.The deal, which ‘demonstrates an extension of Formula...
Spanish football teams issued deadline on betting contracts
Spanish football clubs have been given until the end of the current season to ensure any sponsorship and partnerships with gambling related companies are...
NBA to boost teams’ revenue by easing restrictions
The National Basketball Association (NBA) has told clubs it will make new inventory available for sponsorship in order to ‘offset steep losses from last...
Mercedes-Benz and Stern drive Ajax deal forward
Mercedes-Benz will continue to act as the Official Car Sponsor of Eredivisie side Ajax, after the two parties extended the long-standing agreement until 2023.Players,...