Canal+ enlists LiveLike to enhance streaming service
French TV provider Canal+ Group has united with sports technology company LiveLike to boost its MyCanal streaming platform.LiveLike was introduced to the service at...
DFL entrusts Virtual Bundesliga development to ESL
The German Football League (DFL) has teamed up with esports company ESL to further develop the Virtual Bundesliga (VBL).Swedish-based firm ESL will take over...
World Triathlon expands Infront deal
World Triathlon has agreed an eight-year extension to its current contract with the Infront agency.The deal, which runs until the 2028 campaign, will allow...
Bundesliga club announces partnership with Bybit
Bundesliga side Borussia Dortmund has partnered with cryptocurrency derivatives exchange Bybit in a multi-year agreement.As part of the contract, Bybit’s emblem will appear on...
Manchester United extends global reach with Douyin
Manchester United has joined China’s short-form mobile content platform Douyin, it has announced.The Premier League club launched its own TikTok channel last week, already...
SportTech look to change the face of Hungarian sports
SportTech Hungary, a new export development programme, has been launched to help sports technology companies collaborate with professional Hungarian athletes to expand their networks.The...
Everton to educate the public with the help of LSTM
Everton has partnered with the Liverpool School of Tropical Medicine (LSTM) to raise awareness of COVID-19 and inform the public about staying safe during...
Brentford FC selects Hollywoodbets as new sponsor
Championship side Brentford Football Club has strengthened its network of sponsors after confirming that Hollywoodbets will become the team’s new official betting partner.From 7...
Cricket Australia links up with LIVENow
Cricket Australia has signed a new rights deal with streaming platform LIVENow to provide live coverage of India’s tour of Australia.The tour, which runs...
EFL rescue package still ‘on the table’, says Premier League
The Premier League has reaffirmed that a rescue package for English Football League (EFL) clubs is still available.The top flight league released a statement...