BetPlay to sponsor Colombia’s Women’s football league
The Major Division of Colombian Professional Football, Dimayor, has confirmed that BetPlay will become the new major sponsor of the Liga Femenina.As part of...
49ers select Joov as official light therapy partner
The San Francisco 49ers have joined forces with Joovv Red-Light Therapy in a unique collaboration which sees the 49ers become the first sports franchise...
Southampton FC shows support for RecoverMe app
Premier League side Southampton Football Club has offered its support to RecoverMe, a mobile health app tailored towards empowering individuals to manage gambling addiction.Southampton...
England Rugby extends Gilbert partnership
England Rugby has announced the extension of its partnership with Gilbert Rugby, with the two entities looking to celebrate 20 years of collaboration.As a...
Motorsport Network boosts ticketing operations with Travel Destinations acquisition
Motorsport Network’s subsidiary Motorsport Tickets has acquired UK-based firm Travel Destinations as the firm looks to broaden its operations in the space.As a result...
Manchester United links with Laybuy
Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.The partnership looks to boost engagement by giving the club’s...
Yakubu Ayegbeni: The importance of finding the right brand to promote
Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...
Cardiff City selects 888sport as a global betting partner
Cardiff City has expanded its network of sponsorship agreements after confirming that 888Sport will become the club’s first training wear sponsor and global betting...
Report: FIFA World Cup ranked as most marketable sporting property
According to SportsPro’s inaugural report, the FIFA World Cup has been named as the most marketable sports property with the competition beating the likes...
Aristocrat Technologies announces Las Vegas Raiders partnership
The Las Vegas Raiders has announced a new partnership with Aristocrat Technologies in which the Aristocrat Leisure Limited subsidiary will become an official partner...