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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

José Enrique promotes physical and mental wellness as new Switch &...

Former Liverpool and Newcastle left back José Enrique has been selected as the new global brand ambassador for wellness company Switch & Co.Kicking off...

Inter Milan secures new Asian Online Gaming Partner

Italian giants FC Internazionale Milano has announced that SDY SPORTS, an emerging company in the online gaming industry in Asia, will be the club’s Official...

Colossus Bets steps in to sponsor Greyhound Grand National

Innovative pool betting firm Colossus Bets, has agreed a five-figure sponsorship deal with the Greyhound Grand National.Bernard Marantelli, CEO and Founder of the betting operator stepped in...

Parimatch becomes La Liga’s official betting partner for the CIS region

Parimatch has agreed a two-year partnership with La Liga in a deal which will see it become the league’s official betting partner in the...

XFL announces 2022 return date

Following the purchase of the XFL by Dwayne Johnson, Dany Garcia and RedBird Capital Partners from Alpha Entertainment LLC, the organisation has officially announced...

Dugout highlights growth in women’s football with latest viewership figures

Football-specific digital media company Dugout has released figures highlighting the continued growth of women’s football, particularly in content engagement, with video views increasing by...

Atalanta B.C seals Crypto Millions Lotto partnership

Following on from its partnership with Wolves, Crypto Millions Lotto has announced an agreement with Serie A side Atalanta B.C for the 2020/21 campaigns.As...

PSG elevates engagement through Sorare collaboration

French champions PSG has strengthened its global engagement through a new partnership with Sorare.It comes as the Sorare officially launched in the US, paving...

BetMGM named as Tennessee Titans sports betting partner

BetMGM has been named as the official sports betting partner of the Tennessee Titans as NFL sides continue to strike deals with gambling firms...

Pointsbet agrees sports betting partnership with Chicago Bears

Following on from its partnership with the NFL’s Indianapolis Colts, Pointsbet has been named as the official sportsbook operator of the Chicago Bears.As a...