Crawford vs Brook to be broadcast live on Premier Sports 1
Terence ‘Bud’ Crawford’s upcoming welterweight title defence against former title holder Kell Brook will be aired live on Premier Sports 1 in the UK,...
Unibet signs on to become Philadelphia Eagles’ sportsbook partner
Unibet has expanded its sponsorship with the Philadelphia Eagles to become the official sportsbook partner of the National Football League (NFL) team.In November 2019,...
UFC expands deal with Snapchat to deliver new short-form content
The Ultimate Fighting Championship (UFC) and Snapchat has extended its partnership, bringing viewers new and exclusive features and content via the multimedia application.Content from...
EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
The English Football League (EFL) has justified its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny.Following...
LeBron James’ company to tackle voter suppression in new Audible documentary
Lakers star LeBron James and Maverick Carter’s company, The SpringHill, have agreed a development deal with Amazon’s audio-streaming platform Audible.The ‘More Than A Vote:...
HBLB donates significant sum to British horseracing
The Horserace Betting Levy Board (HBLB) has contributed a significant sum of £31.9 million to fund British racing in the first four months of...
Mexican top flight side partners with EA Sports
Club Deportivo Guadalajara, which also goes by the nickname of Chivas, has joined with EA Sports to create digital content and promote the two...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.The car manufacturer has appeared on the front of the...
La Liga becomes first European league to launch Twitch channel
La Liga has launched its very own Twitch channel, becoming the first European football league to sign up to the Amazon-owned streaming platform.The channel...
Betcris links up with Panamanian Baseball Federation
LatAm sports betting operator Betcris has added to its network of new sponsorships secured over the past year after signing a new partnership with...