NHL delivers 5G with Verizon partnership
The National Hockey League (NHL) has announced a multi-year partnership with Verizon in which the firm has become the competition’s official 5G partner, official...
Pointsbet becomes Indianapolis Colts official betting partner
PointsBet has been named as the Indianapolis Colts’ official betting partner for the remainder of the season following a partnership between the two entities.As...
Audi Sport boosts fan engagement with Motorsport.tv OTT channel launch
In a bid to enhance its fan engagement Audi Sport has partnered with Motorsport Network to launch its own dedicated OTT channel on Motorsport.tv.As...
Everton names Parimatch as official betting partner
Everton Football Club has strengthened its network of partnerships after the Premier League side selected Parimatch to become its official betting partner.Under the terms...
NHL’s Penguins enhance game-day experience with Rivers Casino Pittsburgh and BetRivers
The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise's new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of...
IQONIQ adds La Liga to its growing portfolio of partners
La Liga has boosted its fan engagement opportunities by striking a three-year licence agreement with debuting platform IQONIQ.As a result of the deal, fans...
BoyleSports extends partnership with PDC’s Grand Slam of Darts
Growing its presence within UK sports, BoyleSports has announced it will continue as title sponsor of the PDC’s ‘Grand Slam of Darts’ tournament.It comes...
VBET strikes OneFootball partnership
VBET has signed a new partnership with football content platform OneFootball, with the deal resulting in the gambling company strengthening its presence in Brazil.As...
Government axes plans to permit fans in stadiums from October
Plans to reintroduce crowds to live sporting events and stadiums have been put ‘on pause’ after the government revealed new restrictions following a recent...
UFC enhances athlete recovery with Hyperice partnership
The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...