EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bordeaux re-signs Winamax as principal shirt sponsor
Ligue 1 side FC Girondins de Bordeaux has signed up French online poker and sportsbook operator Winamax as its principal shirt sponsor.Under the terms...
FTX and Dolphin reveal plans for NFT sports marketplace launch
Dolphin Entertainment and West Realm Shire Services - the owners and operators of FTX.US - have partnered to launch a non-fungible token (NFT) marketplace...
Canadian Football League links with BetRegal
The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL.As part of the multi-year agreement, Canadian Football...
Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...
Manchester City renews regional deal with Healthpoint
Manchester City has extended its agreement with Healthpoint, which will see the Abu Dhabi-based organisation continue as the official regional healthcare partner of the...
F1 enhances BWT sustainability partnership
Formula One and Best Water Technology (BWT) have expanded their ongoing sustainability-oriented partnership, with a plastic reduction commitment.Austrian water company BWT will continue to...
Indianapolis Colts expand ‘unique’ FanDuel marketing collaboration
National Football League (NFL) franchise the Indianapolis Colts have expanded their partnership with the FanDuel Group.As part of the tie-up, the two entities will...
Fonbet adds FC Rubin Kazan to expanding sponsorship portfolio
FC Rubin Kazan has signed up gambling operator Fonbet in a new, long-term sponsorship agreement.As part of the latest agreement, Fonbet’s logo will be...
VBET named Ukrainian Football Cup title sponsor
The Ukrainian Football Cup has enlisted global betting and gambling operator VBET as the competition’s new title partner, as part of a deal signed...