NASCAR announces plans for betting education project
US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.The...
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bordeaux re-signs Winamax as principal shirt sponsor
Ligue 1 side FC Girondins de Bordeaux has signed up French online poker and sportsbook operator Winamax as its principal shirt sponsor.Under the terms...
FTX and Dolphin reveal plans for NFT sports marketplace launch
Dolphin Entertainment and West Realm Shire Services - the owners and operators of FTX.US - have partnered to launch a non-fungible token (NFT) marketplace...
Canadian Football League links with BetRegal
The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL.As part of the multi-year agreement, Canadian Football...
Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...