McLaren Racing explores NFT expansion with Tezos
McLaren Racing has selected Tezos as the team’s official technical partner in a new multi-year technical partnership across Formula One, INDYCAR and esports. Through the...
Horizm strikes fifth football partnership with Everton
Digital inventory firm Horizm has forged its fifth agreement with an English professional football club, partnering with Everton.The deal will see the Premier League...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
Leeds United designates local sponsor as official vehicle partner
Premier League side Leeds United has named local vehicle solutions company AMT as the top-flight club’s official vehicle partner.Headquartered in West Yorkshire, AMT will...
Jaguar UK to ‘push the boundaries’ in Wimbledon renewal
The All England Lawn Tennis Club (AELTC) has extended its sponsorship agreement with automotive manufacturer Jaguar UK for a further five years.As official car...
Kingscote joins SBK as brand ambassador
Richard Kingscote, a prolific UK and Irish racing jockey and the reigning all-weather champion, has partnered with SBK, the sports betting app operated by...
Club Athletico Paranaense elevates engagement with Betmotion
Brazilian football team Club Athletico Paranaense has designated online gambling and entertainment company Betmotion as its new sponsor, becoming the 15th Serie A side...
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...
UEFA selects AntChain as blockchain partner ahead of Euro 2020
UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships.Under the terms of...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.Under the terms of the agreement, the partners will...