FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.The delivery services specialist...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
McLaren inks Castore sportswear sponsorship tie-up
McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...
LNR adds Betclic to Top 14 rugby union sponsorship roster
French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...
ESL Gaming and Intel invest $100m in esports via partnership renewal
Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...
ARC names Novibet title sponsor of two Lingfield fixtures
The Arena Racing Company (ARC) has reached an agreement with Novibet, naming the Greek sportsbook the title sponsor of two horse races at Lingfield...
Cazoo to headline upcoming St Leger Festival
The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival.Under the terms of the...
Madrid Open cashes in on Openbank sponsorship
The Mutua Madrid Open 2021 has designated Santander Group’s Openbank as an official sponsor to the tournament.The competition, which spans from 27 April to...
NASCAR links with Grabyo for fan engagement solutions
Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...
Tribus calls time on Liverpool sponsorship amid ESL backlash
Liverpool sponsor and luxury watchmaker Tribus Watches has ended its agreement with the Premier League club, amid the fallout from the collapse of the...