Everton designates Sokin as global payments partner
Everton FC has named fintech Sokin as the Premier League club’s new official global payments partner.Under the terms of the multi-year agreement, Sokin will...
Verizon teams with Oak View Group for in-stadium solutions
Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...
Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.The Chicago...
FGR: Betting sponsorships are ‘abuse’ of football
Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships.Partnering with the Gambling...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...
FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.The delivery services specialist...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
McLaren inks Castore sportswear sponsorship tie-up
McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...
LNR adds Betclic to Top 14 rugby union sponsorship roster
French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...
ESL Gaming and Intel invest $100m in esports via partnership renewal
Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...