NASCAR links with Grabyo for fan engagement solutions
Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...
Tribus calls time on Liverpool sponsorship amid ESL backlash
Liverpool sponsor and luxury watchmaker Tribus Watches has ended its agreement with the Premier League club, amid the fallout from the collapse of the...
EA esports division deploys Grass Valley for ‘broadcast quality storytelling’
Electronic Arts Competitive Gaming Entertainment (CGE), the developer’s esports division, has tapped broadcast technology vendor Grass Valley to enable fully distributed and remote production...
Dafabet expands sponsorship portfolio with addition of Warwickshire Cricket
Online sports betting operator Dafabet has expanded its portfolio of sports partners to include Warwickshire County Cricket Club.Under the terms of the three-year deal,...
Professional Fighters League finalises Twitter alliance
The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...
Wolfsburg nets Chattanooga FC shirt sponsorship
Forming a unique collaboration, Bundesliga club VfL Wolfsburg has been named as the official kit sponsor of US-based football team Chattanooga FC.The franchise, which...
NFL puts pen to paper on landmark trio of sports betting...
The National Football League (NFL) has designated Caesars Entertainment, DraftKings and FanDuel as its first-ever US official sports betting partners.The trio of multi-year agreements...
Skrill credits Paulo Dybala as new brand ambassador
Juventus forward Paulo Dybala has been named as Skrill’s newest brand ambassador.As part of his new role with the Paysafe-owned digital payments brand, the Argentinian...
Fans brush over social media comments as Spurs teams with Dulux
Premier League club Tottenham Hotspur has selected Dulux as its first-ever official paint supplier - a partnership which has been met with some disdain...
Genius Sports strikes B.League data and video streaming collaboration
The B.League - the governing body for professional basketball in Japan - has selected Genius Sports as its exclusive international streaming and data partner...