McLaren Racing recruits Entain betting brands as team partners
McLaren Racing has enlisted sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands as team partners as part of a new multi-year...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...
Lyon Open selects Parions Sport as principal sponsor
Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.Parions...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...
Matchroom enlists Dafabet as World Pool Masters sponsor
Matchroom Sports has recruited online sports betting operator Dafabet as the title sponsor of the World Pool Masters, one of its flagship cue games...
RLWC2021 inks ‘historic’ National Lottery collaboration
The organisers of the Rugby League World Cup 2021 (RLWC2021) have announced a ‘historic partnership’ with the National Lottery, as part of an initiative...
Leading golf authority links with BetMGM for LPGA partnership
The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...
Surrey CCC links with Betway for sporting sponsorship
Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner.The collaboration will include Kia Oval venue branding...