Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...
Matchroom enlists Dafabet as World Pool Masters sponsor
Matchroom Sports has recruited online sports betting operator Dafabet as the title sponsor of the World Pool Masters, one of its flagship cue games...
RLWC2021 inks ‘historic’ National Lottery collaboration
The organisers of the Rugby League World Cup 2021 (RLWC2021) have announced a ‘historic partnership’ with the National Lottery, as part of an initiative...
Leading golf authority links with BetMGM for LPGA partnership
The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...
Surrey CCC links with Betway for sporting sponsorship
Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner.The collaboration will include Kia Oval venue branding...
Everton designates Sokin as global payments partner
Everton FC has named fintech Sokin as the Premier League club’s new official global payments partner.Under the terms of the multi-year agreement, Sokin will...
Verizon teams with Oak View Group for in-stadium solutions
Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...
Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.The Chicago...