The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.The Space Between Co-Founder Adam...
PSG hails Betway renewal as ‘most significant date’ in club’s esports...
International online sportsbook Betway has renewed its collaboration with French football giants Paris Saint-Germain’s (PSG) esports team, PSG.LGD.The partners first began working together in...
WWE inks ‘historic’ DraftKings gaming collaboration
WWE has designated daily fantasy sports operator DraftKings as the integrated media and entertainment firm’s new official gaming partner.The agreement, which is subject to...
Betsson to ‘share the hope’ for Chile’s World Cup campaign
The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...
Williams Racing steers in Honibe as new official partner
Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.Through the partnership,...
Formula One teams with Zoom as engagement set for record growth...
Formula One has named Zoom Video Communications as the official unified connection platform of the race series.As part of the multi-year partnership, Formula One...
Guild Esports finalises EMEA-wide Subway sponsorship
Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA).The British...
Betway moves into US sports with multi-league NBA and NHL deals
Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).The online betting and gaming...
Svenska Spel to honour 2022 FIFA World Cup sponsorship
Sweden’s state-owned operator Svenska Spel has opted to stand by its sponsorship of the country’s national football team at next summer’s FIFA World Cup...
MotoGP lands 888 Portuguese Grand Prix title sponsorship
Gaming and entertainment company 888 has secured the title sponsorship for the Portuguese Grand Prix in a deal brokered by Dorna Sports, the commercial...