Lyon selects AliExpress as short-term sleeve sponsor
Olympique Lyonnais has landed online retail service AliExpress as its shirt sleeve rights sponsor for the remainder of the 2020/21 season.Under the terms of...
World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.The multi-competition deal covers...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
BetMGM secures access to Golf Event Centre access
Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...
NFL reportedly in talks to extend Sportradar partnership
The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...
PhonePe hits a six with IPL agreements
Indian digital payments platform PhonePe has signed six sponsorship agreements with the Indian Premier League Twenty20 cricket tournament.In an enhancement of its association with...
Betway secures Miami Open sponsorship
Online sportsbook operator Betway has secured title sponsorship of the Miami Open, taking place between 22 March and 4 April.As a result of the...
Fox Bet expands sporting presence with NFL partnership
Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL).The agreement will...
MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...