Sportradar seals CBA League broadcasting and data tie-up
Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season.Sportradar will utilise its...
New report calls for sports clubs to end sponsorship with ‘high...
New research has called on sports clubs and leagues to review sponsorship agreements with companies that have a high carbon footprint, including automotive manufacturers,...
1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk
Sports broadcaster and iconic former National Hockey League (NHL) player Eddie Olczyk has signed a three-year renewal with 1/ST Bet, having first formed a...
Premier League clubs pencil gambling shirt sponsorship meeting
Premier League clubs will convene to discuss the future of partnering with gambling operators for shirt sponsorships at a stakeholder meeting scheduled for Thursday,...
OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups
OneFootball has announced the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as new company shareholders, with the DFB becoming the first national association...
Lyon selects AliExpress as short-term sleeve sponsor
Olympique Lyonnais has landed online retail service AliExpress as its shirt sleeve rights sponsor for the remainder of the 2020/21 season.Under the terms of...
World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.The multi-competition deal covers...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
BetMGM secures access to Golf Event Centre access
Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...