Hyperice secures multi-team deal with US Soccer
Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...
LaLiga renews Banco Santander title sponsorship
The top two divisions of Spanish football will continue to be referred to as LaLiga Santander and LaLiga SmartBank after Banco Santander extended its...
Cazoo moves into horse racing with Epsom Derby sponsorship
Online car retailer Cazoo has secured the main sponsorship of this year’s Derby Festival at Epsom Downs Racecourse via a deal brokered by The...
San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.As a...
Genius Sports and NFL form fan-focused partnership
Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...
Anthony Joshua gives back to boxing community with Revolut
UK-based fintech Revolut has joined forces with Anthony Joshua to raise much needed funds for independent boxing gyms across the country that have been...
AC Milan adds BMW to premium partner sponsorship category
AC Milan has named German car manufacturer BMW as one of the Serie A club’s new premium partners.In joining the team’s second tier of...
PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.Through the collaboration, TikTok will promote the...
TeamViewer makes first foray into motorsport with Mercedes
Mercedes’ Formula One and Formula E teams have entered into partnerships with software firm TeamViewer.The company will ensure the Mercedes race teams are more...