NFL’s 49ers acquires increased ownership stake in Leeds United
The San Francisco 49ers has increased its ownership stake in Premier League club Leeds United to 37%.Paraag Marathe, President of 49ers Enterprises, the investment...
Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Borussia Dortmund recruits Tectake as new premium partner
Bundesliga club Borussia Dortmund has enlisted online furniture, home and garden retailer Tectake as its latest ‘Premium Partner'.The agreement will initially run until 30...
Workday makes tennis sponsorship debut with Naomi Osaka deal
Japanese tennis star Naomi Osaka has expanded her already extensive sponsorship portfolio via an agreement with human resources firm Workday.The recent deal follows her...
Washington Football Team links with FanDuel in sports betting association
The Washington Football Team has become the first National Football League (NFL) team to gain a sports betting license in the state of Virginia...
Pakistan Cricket Board inks international rights agreements
The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023.Sky UK, Sky New...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
NHL selects Tipsport as first European betting partner
The National Hockey League (NHL) has chosen Tipsport as the division’s first European sportsbook partner in Czech Republic and Slovakia.Through the deal, Czech Republic's...
TVP and Sportfive agree ‘compromise’ deal for World Handball Championship
A deal has been struck for the rights to the International Handball Federation (IHF) World Men’s Handball Championship in Poland, after failing to come...