Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Washington Capitals enhances fan experience with virtual gameday offering
The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
Jenson Button launches Extreme E team ahead of inaugural season
Former Formula One champion, Jenson Button, will compete in the upcoming Extreme E racing series for his newly launched team.The 41-year-old’s JBXE becomes the...
AC Milan signs regional sponsorship agreement with Jeeny
Serie A club AC Milan has signed a multi-year regional sponsorship agreement with ride-hailing app Jeeny.Under the terms of the agreement, Jeeny will become...
Shaquille O’Neal recruited by PointsBet in Brand Ambassador role
American basketball legend Shaquille O’Neal has become the latest sports personality to join Australian operator PointsBet as a Brand Ambassador.The agreement will see O’Neal,...
NFL’s 49ers acquires increased ownership stake in Leeds United
The San Francisco 49ers has increased its ownership stake in Premier League club Leeds United to 37%.Paraag Marathe, President of 49ers Enterprises, the investment...
Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Borussia Dortmund recruits Tectake as new premium partner
Bundesliga club Borussia Dortmund has enlisted online furniture, home and garden retailer Tectake as its latest ‘Premium Partner'.The agreement will initially run until 30...