MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.Under the terms of the...
Bally’s set to acquire fantasy sports company Monkey Knife Fight
Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF).The deal...
Olympic skater joins Dutch National Lottery ambassador pool
Olympic speed skating champion Sven Kramer has been named as the Dutch National Lottery’s newest brand ambassador.Kramer, who is currently gearing up for the...
PGA Tour and Peacock to launch second-screen betting broadcast
The PGA Tour and the NBC network’s Peacock sports streaming channel will debut a second-screen betting broadcast in 2021.Australian betting operator PointsBet is also...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Washington Capitals enhances fan experience with virtual gameday offering
The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
Jenson Button launches Extreme E team ahead of inaugural season
Former Formula One champion, Jenson Button, will compete in the upcoming Extreme E racing series for his newly launched team.The 41-year-old’s JBXE becomes the...
AC Milan signs regional sponsorship agreement with Jeeny
Serie A club AC Milan has signed a multi-year regional sponsorship agreement with ride-hailing app Jeeny.Under the terms of the agreement, Jeeny will become...
Shaquille O’Neal recruited by PointsBet in Brand Ambassador role
American basketball legend Shaquille O’Neal has become the latest sports personality to join Australian operator PointsBet as a Brand Ambassador.The agreement will see O’Neal,...