Workday makes tennis sponsorship debut with Naomi Osaka deal
Japanese tennis star Naomi Osaka has expanded her already extensive sponsorship portfolio via an agreement with human resources firm Workday.The recent deal follows her...
Washington Football Team links with FanDuel in sports betting association
The Washington Football Team has become the first National Football League (NFL) team to gain a sports betting license in the state of Virginia...
Pakistan Cricket Board inks international rights agreements
The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023.Sky UK, Sky New...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
NHL selects Tipsport as first European betting partner
The National Hockey League (NHL) has chosen Tipsport as the division’s first European sportsbook partner in Czech Republic and Slovakia.Through the deal, Czech Republic's...
TVP and Sportfive agree ‘compromise’ deal for World Handball Championship
A deal has been struck for the rights to the International Handball Federation (IHF) World Men’s Handball Championship in Poland, after failing to come...
Sky Deutschland extends ATP Cup rights agreement
The men’s ATP Cup will remain on Sky Deutschland after the pay-television broadcaster announced it has retained the rights to the tennis tournament in...
Norsk Tipping takes main sponsorship of Norwegian football
Norway’s state lottery operator Norsk Tipping has penned a deal to become the primary sponsor of the Norwegian national team and club tournaments until...
Everton chooses Clarity Sports as business travel partner
Everton FC has named sports travel company Clarity Sports as the Premier League club’s newest sponsor in a multi-year agreement.Under the terms of the...
Shimano secures Tour de France sponsorship agreement
Tour de France organiser the Amaury Sport Organisation (ASO) has signed a sponsorship agreement with bicycle component manufacturer Shimano.The Japanese company replaces the tournament's...