Sky Deutschland extends ATP Cup rights agreement
The men’s ATP Cup will remain on Sky Deutschland after the pay-television broadcaster announced it has retained the rights to the tennis tournament in...
Norsk Tipping takes main sponsorship of Norwegian football
Norway’s state lottery operator Norsk Tipping has penned a deal to become the primary sponsor of the Norwegian national team and club tournaments until...
Everton chooses Clarity Sports as business travel partner
Everton FC has named sports travel company Clarity Sports as the Premier League club’s newest sponsor in a multi-year agreement.Under the terms of the...
Shimano secures Tour de France sponsorship agreement
Tour de France organiser the Amaury Sport Organisation (ASO) has signed a sponsorship agreement with bicycle component manufacturer Shimano.The Japanese company replaces the tournament's...
DAZN and Movistar team up for enhanced motorsport offering in Spain
Digital media firm DAZN has agreed to sublicense the rights to the MotoGP racing series to Telefónica-owned Movistar+ for the 2021 season.DAZN's over-the-top (OTT)...
RMC Sport ties down UFC rights after lifting of MMA ban
The Ultimate Fighting Championship (UFC) has penned a deal with French subscription service RMC Sport.In November last year, the French Mixed Martial Arts Federation...
Real Madrid inks betting agreement with Fonbet
Real Madrid has penned a ‘royal’ agreement with Russian bookmaker Fonbet that runs through the 2022/23 campaign.The sponsorship will involve an array of ‘unique...
NBA players to renegotiate for equity stakes in league franchises
National Basketball Association (NBA) players may attempt to overturn a rule that prevents them from owning equity stakes in teams and franchises, according to...
PGA pledges support to AGA responsible betting campaign
The PGA Tour has partnered with the American Gaming Association (AGA) ahead of the launch of its public service campaign, ‘Have a Game Plan,...
Liverpool vs Manchester United surpasses Sky Sports viewership records
Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...