Belarus frozen out of 2021 Ice Hockey World Championship
The International Ice Hockey Federation (IIHF) has stripped Belarus of its co-hosting rights to the 2021 Ice Hockey World Championship ‘in the face of...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...
Portuguese government readies legislation to centralise media rights model
The Portuguese government is preparing legislation to centralise media rights for the country’s football leagues, it has been announced.At present, all Primeira Liga clubs distribute their...
Southampton FC realigns with Hummel for next five years
Premier League club Southampton FC has reunited with sportswear brand Hummel, penning a new five-year agreement with the manufacturer.Hummel manufactured Saints’ kits between 1987...
Roc Nation reveals star-studded Class of 2021 footballing line-up
Roc Nation has announced its new ‘Class of 2021’ football recruits, a line-up which includes Premier League, English Football League (EFL) and international youth...
UFC and Zappos.com sign licencing agreement
Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com.The multi-year partnership,...
River Plate signs up to fantasy football platform Sorare
South American club Club Atlético River Plate has signed a deal with fantasy football platform Sorare.Through the agreement, which is part of River Plate’s...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...
Inter Milan enters talks with BC Partners private equity firm
Private equity firm BC Partners is in talks to buy into Serie A club Inter Milan, according to a Reuters report.Suning Holdings Group, which...
Infront secures new cycle for Flanders Classics and Amstel Gold Race
Infront has tied down the international broadcast rights to the Flanders Classics and the Netherlands’ Amstel Gold Race.The Switzerland-based agency’s partnership with Flanders Classics...