Manchester United and Stonewall unite to promote LGBT+ equality
Manchester United has today announced a strategic partnership with British lesbian, gay, bi and trans (LGBT+) charity Stonewall, reinforcing its ‘All Red All Equal’...
Chelsea dedicates resources to growing Chinese fanbase in new deal
Premier League club Chelsea has agreed a strategic partnership with Chinese social media platform Weibo.The West London outfit has become the first top flight...
Bayern Munich steps into fantasy football world with Sorare
FC Bayern Munich has joined with fantasy football platform Sorare, which will allow gamers to buy and sell digital limited-edition football cards.Sorare collectors will...
Canal+ enlists LiveLike to enhance streaming service
French TV provider Canal+ Group has united with sports technology company LiveLike to boost its MyCanal streaming platform.LiveLike was introduced to the service at...
DFL entrusts Virtual Bundesliga development to ESL
The German Football League (DFL) has teamed up with esports company ESL to further develop the Virtual Bundesliga (VBL).Swedish-based firm ESL will take over...
World Triathlon expands Infront deal
World Triathlon has agreed an eight-year extension to its current contract with the Infront agency.The deal, which runs until the 2028 campaign, will allow...
Bundesliga club announces partnership with Bybit
Bundesliga side Borussia Dortmund has partnered with cryptocurrency derivatives exchange Bybit in a multi-year agreement.As part of the contract, Bybit’s emblem will appear on...
Manchester United extends global reach with Douyin
Manchester United has joined China’s short-form mobile content platform Douyin, it has announced.The Premier League club launched its own TikTok channel last week, already...
SportTech look to change the face of Hungarian sports
SportTech Hungary, a new export development programme, has been launched to help sports technology companies collaborate with professional Hungarian athletes to expand their networks.The...
Everton to educate the public with the help of LSTM
Everton has partnered with the Liverpool School of Tropical Medicine (LSTM) to raise awareness of COVID-19 and inform the public about staying safe during...