Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
Wisła Kraków inks record Superbet shirt sponsorship
Polish football team Wisła Kraków has named sportsbook Superbet as its official bookmaker and will appear on the back of its first team's kit. Hailed...
RSC Anderlecht extends bookmaker partnership until 2027
RSC Anderlecht has strengthened its partnership with Napoleon Sports and Casino, one of the biggest betting and gaming operators in Belgium.The company has been...
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation
During a UEFA EURO 2024 fan event in Berlin, EA Sports and Adidas worked together to organise training sessions for teenage boys and girls,...
Chelsea expands Three partnership to women’s team
Chelsea former men's front-of-shirt partner Three has been elevated to sponsor of the club’s women’s side in an enhancement of the mobile network’s long-running...
Gillette dives at the chance to gain Tom Daley as new...
Gillette has announced that Tom Daley has become its latest ambassador ahead of the upcoming Paris Olympics. Daley is set to make his fifth Olympic...
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern...
SBC Summit Tbilisi's second edition, hosted at Sheraton Grand Tbilisi Metechi Palace from June 25th to 26th, saw a record-breaking turnout of over 1,500...
NASCAR enters the world of Fortnite to showcase new interactive racing...
NASCAR will debut a new “one of a kind” racing game built in the hugely popular video game Fortnite. Developed in partnership with UK metaverse...
Report: UEFA looking for new betting partner as bwin pulls out...
UEFA’s debut betting partner bwin has reportedly declined the opportunity to renew its deal with the football governing body.According to SportBusiness, bwin has decided...