Leeds United push for promotion with Red Bull minority stake
Leeds United FC has announced Red Bull as its front-of-shirt sponsor in a deal that also includes the company acquiring a minority stake in...
Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Extreme E and Jackson Swiss Partners align for positive change
Extreme E has named Jackson Swiss Partners, a boutique firm specialising in foreign exchange risk management, its exclusive foreign exchange supplierAs part of the...
Rugby Australia shows commitment to fans with Fanatics deal
Rugby Australia has announced an exclusive partnership with global digital sports platform Fanatics, with the latter set to run the official Rugby Australia online...
João Pedro Dobes: Vasco da Gama as innovative now as in...
Vasco da Gama is a football club which has been at the forefront of Brazilian sports since its foundation 130 years ago. João Pedro...
SL Benfica latest sports team to ink partnership with PRIME
Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner. PRIME will...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...