Shay Given extends role as CopyBet ambassador
Irish former goalkeeper Shay Given is continuing in his role as a CopyBet ambassador throughout the 2024/25 season.Given shares his experiences and insight on...
Declan Rice leads Panini’s official EURO 2024 sticker collection campaign
Arsenal’s Declan Rice is the face of Panini’s official England sticker collection campaign ahead of EURO 2024. With the international tournament set to kick off...
Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Watford FC open talks with Anthony Joshua over potential investment
Former boxing world heavyweight champion Anthony Joshua has reportedly opened discussions with Watford FC surrounding a potential investment opportunity. The Athletic revealed that Joshua’s financial...
DFB intensifies responsible betting efforts via Tipico deal
The German Football Association (DFB) has named German sportsbook Tipico as the official partner of the DFB Pokal, Germany’s annual football cup competition.As part...
Leeds United push for promotion with Red Bull minority stake
Leeds United FC has announced Red Bull as its front-of-shirt sponsor in a deal that also includes the company acquiring a minority stake in...
Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...