‘Football is the bridge’ – Rivalo on Colombia sports marketing keys...
When it comes to building up a brand image in Colombia, look no further than football as the ideal avenue. This was the sentiment...
ESIC welcomes Kambi and Abios as anti-corruption supporters
The Esports Integrity Commission (ESIC) has announced Kambi and its esports data subsidiary Abios as new ESIC anti-corruption supporters.In a significant development for esports...
Jude Bellingham set to star in Lucozade TV campaign
Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...
Tourists to drive billions in revenue at Paris 2024
The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...
Alpine F1 sings praises of BFR wearables in Hytro deal
BWT Alpine F1 Team has announced a ‘first of its kind’ partnership with leading Blood Flow Restriction (BFR) wearable Hytro.Under the agreement, Hytro will...
Inside Optimum Nutrition & McLaren’s ‘Drive to Thrive’ with McLaren F1
Optimum Nutrition has embedded itself in the culture of a myriad of sports. Starting within its roots inside gym halls, the nutrition brand has...
International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Microplus named title sponsor of UK Athletics Olympic trials
UK Athletics has announced data provider Microplus as the title sponsor for the upcoming UK Athletics Championships.Acting as the trials for the upcoming Olympic...
Betano continues LATAM expansion with AFA sponsorship
Betano has secured the title sponsorship of Argentina's Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.The agreement between the Argentine...
Betfair builds up Brazil profile with CR Vasco da Gama
CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.The Campeonato Brasileiro Série...