SL Benfica latest sports team to ink partnership with PRIME
Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner. PRIME will...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...
OKTAGON MMA ‘exemplifies’ UK growth via deal with SkyBet
OKTAGON MMA has announced that fans in the UK now have the opportunity to place bets on Europe’s top MMA promotion through SkyBet.While UK...
SBC announces major industry event launch in 2025 with SBC Summit...
SBC has announced the launch of SBC Summit Americas, a reimagined show that combines the strengths of SBC Summit North America and SBC Summit...
West Ham United ‘protects’ fans with skin cancer campaign
West Ham United women’s team has launched ‘In Plain Sight' campaign to raise awareness of skin cancer, in partnership with ZO Skin Health, its...
Fury v Usyk undisputed clash gave William Hill a UK branding...
William Hill scored a significant sponsorship boost over the weekend by picking up a UK-facing partnership, the ‘Ring of Fire’ boxing match between Oleksandr...
Women’s Premiership League Cup included in VBet’s NIFL deal
VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup. The Malta-based bookmaker has partnered...
DFB names Klarna as official partner ahead of 2024 Euros
The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026.Under the agreement, Klarna will...