Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.The pair will look to...
German Ice Hockey adds four years to PENNY partnership
The German Ice Hockey League (DEL) has extended its title sponsorship agreement with food discounter PENNY by a further four years.In an enhanced partnership...
Vanderbilt University secures FirstBank football stadium naming rights
Vanderbilt University has signed a 10-year football stadium naming rights and campus collaboration agreement with FirstBank.Announced last week by Candice Lee, Vice Chancellor for...
Eibho becomes SD Eibar’s first shirt sponsor since 2021
SD Eibar of LaLiga 2 has signed an agreement for architectural solutions company, Eibho, to become the main sponsor of its first team. Kicking off...
Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.The...
Asia Cup 2022 renamed following DP World sponsorship
The Asia Cup 2022 has collaborated with DP World as the latter becomes the title sponsor of the six-nation tournament.Renamed to the DP World...
Machineseeker receives ‘extensive exposure’ in EHF title sponsorship
The EHF Champions League Men has named Machineseeker Group as the new title sponsor of the European handball competition.Commencing from the 2022/23 season, and...
Valencia CF signs shirts sponsorship with Herrero Brigantina
Valencia CF has named Herrero Brigantina both a ‘premium plus partner' and a back-of-shirt sponsor of the LaLiga club.The deal will see the insurance...
Mumbai City FC partners with Stake News bookmaker affiliate
Indian Super League (ISL) club Mumbai City FC has signed a multi-year agreement with Stake News, a platform affiliated with Stake.com.A sports news platform,...
Rugby World Cup 2021 adds INEOS to sponsorship portfolio
The Rugby World Cup 2021 has announced chemicals company INEOS as an official sponsor for the upcoming tournament.Adding to its sports performance portfolio including...