BCCI broadens ‘strategic outreach’ of Mastercard with title sponsorship
Mastercard has announced a deal with the Board of Control for Cricket in India (BCCI) which sees the company become title sponsor of all...
Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans. The software company’s branding...
Newbury Racecourse names Coral title sponsor of its £250,000 Gold Cup
Newbury Racecourse has finalised a commercial deal with Entain Group that sees Coral become title sponsor of the two-day Coral Gold Cup Meeting at...
Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.The pair will look to...
German Ice Hockey adds four years to PENNY partnership
The German Ice Hockey League (DEL) has extended its title sponsorship agreement with food discounter PENNY by a further four years.In an enhanced partnership...
Vanderbilt University secures FirstBank football stadium naming rights
Vanderbilt University has signed a 10-year football stadium naming rights and campus collaboration agreement with FirstBank.Announced last week by Candice Lee, Vice Chancellor for...
Eibho becomes SD Eibar’s first shirt sponsor since 2021
SD Eibar of LaLiga 2 has signed an agreement for architectural solutions company, Eibho, to become the main sponsor of its first team. Kicking off...
Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.The...
Asia Cup 2022 renamed following DP World sponsorship
The Asia Cup 2022 has collaborated with DP World as the latter becomes the title sponsor of the six-nation tournament.Renamed to the DP World...
Machineseeker receives ‘extensive exposure’ in EHF title sponsorship
The EHF Champions League Men has named Machineseeker Group as the new title sponsor of the European handball competition.Commencing from the 2022/23 season, and...