Dota 2 qualifiers agree first betting partnership with GG.BET
Romania-based esports tournament Dota 2 has formed its first betting partnership with GG.BET to sponsor its International 2022 Regional Qualifiers, Last Chance Qualifier and...
FC Viktoria Plzeň edges closer to marketing goals with Betano
FC Viktoria Plzeň has formed a deal with Betano as the betting firm becomes a premium partner of the Czech First League club.The operator...
Cadbury continues to ‘inspire future generations of women’ with Matildas
Football Australia has extended its deal with Cadbury - an official partner of the CommBank Matildas - for a further four years.With the initial...
NRL extends longest naming rights deal in Australian sport with Telstra
The National Rugby League (NRL) has extended its 21-year partnership with Telstra by a further five years.As the longest naming rights deal in Australian...
BCCI broadens ‘strategic outreach’ of Mastercard with title sponsorship
Mastercard has announced a deal with the Board of Control for Cricket in India (BCCI) which sees the company become title sponsor of all...
Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans. The software company’s branding...
Newbury Racecourse names Coral title sponsor of its £250,000 Gold Cup
Newbury Racecourse has finalised a commercial deal with Entain Group that sees Coral become title sponsor of the two-day Coral Gold Cup Meeting at...
Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.The pair will look to...
German Ice Hockey adds four years to PENNY partnership
The German Ice Hockey League (DEL) has extended its title sponsorship agreement with food discounter PENNY by a further four years.In an enhanced partnership...
Vanderbilt University secures FirstBank football stadium naming rights
Vanderbilt University has signed a 10-year football stadium naming rights and campus collaboration agreement with FirstBank.Announced last week by Candice Lee, Vice Chancellor for...