GWA honours Ben Keith for contribution to greyhound racing
The Greyhound Writers' Association (GWA) has awarded Star Sports’ Ben Keith with the GWA Services to Greyhound Racing Award, in lieu of his services...
New Zealand Cricket expands Dream11 title sponsorship
New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11.Under the terms of the agreement, the domestic...
Swansea City makes cryptocurrency debut with Mercuryo deal
Swansea City has joined a range of other global football clubs in entering the cryptocurrency trade, having signed a deal with fintech company Mercuryo.Under...
Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.Under the terms of the agreement, which...
Fonbet secures regional partnership with AC Milan
Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.The company will...
McLaren Racing and CNBC extend sponsorship deal
McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC.The...
PM likely to pledge support to gambling shirt sponsorship ban
Prime Minister Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football, according to a report by The Daily Telegraph.Citing...
MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.Under the terms of the...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...