NWHL inks landmark sponsorship agreement with Discover
The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services.The firm will have a...
CVC makes significant ‘$300m’ investment in global volleyball
Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).CVC and the global governing body will...
Mercuryo and Swansea City link up an ‘important step’ for international...
Welsh club Swansea City has become the latest professional football team to sign a sponsorship agreement with a fintech firm, as the global cryptocurrency...
Burnley seeks out replacement LoveBet shirt sponsor
Premier League club Burnley is seeking a replacement sponsor to take over the side’s current contract with LoveBet, according to a report by The...
Tokyo domestic sponsors delay marketing amid uncertainty
The domestic sponsors of the 2020 Tokyo Olympic Games - due to be held this summer - are ‘scaling back advertising campaigns’ amid increasing...
GWA honours Ben Keith for contribution to greyhound racing
The Greyhound Writers' Association (GWA) has awarded Star Sports’ Ben Keith with the GWA Services to Greyhound Racing Award, in lieu of his services...
New Zealand Cricket expands Dream11 title sponsorship
New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11.Under the terms of the agreement, the domestic...
Swansea City makes cryptocurrency debut with Mercuryo deal
Swansea City has joined a range of other global football clubs in entering the cryptocurrency trade, having signed a deal with fintech company Mercuryo.Under...
Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.Under the terms of the agreement, which...