NBA to boost teams’ revenue by easing restrictions
The National Basketball Association (NBA) has told clubs it will make new inventory available for sponsorship in order to ‘offset steep losses from last...
Mercedes-Benz and Stern drive Ajax deal forward
Mercedes-Benz will continue to act as the Official Car Sponsor of Eredivisie side Ajax, after the two parties extended the long-standing agreement until 2023.Players,...
South Africa Rugby and Land Rover to help COVID-19 victims
South Africa Rugby is set to continue its partnership with automotive brand Land Rover, which first began in 2017.The Rugby World Cup partners will...
India cricket team unveil new kit sponsor
Mobile Premier League (MPL) has become the official apparel sponsor of the Indian national cricket team, as reported by the PTI news agency.The fantasy...
Inter Milan bring StarCasinò on board
Inter Milan has named StarCasinò.sport as the club’s Official Infotainment Partner in a new deal, announced via the club’s social media platforms.StarCasinò will also...
NBA extends betting data deals
The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.As part of the deal,...
Southampton ‘sure’ of new training sponsor
Southampton FC have unveiled Sure as its new 2020/21 Official Training Kit Partner, for the first-team and B team.The anti-perspirant brand’s logo will appear...
NHL side joins forces with BetMGM
National Hockey League side (NHL) Detroit Red Wings has expanded its strategic partnership with BetMGM, a sports betting and gaming platform.As part of the...
Alfa Romeo and Sauber extends F1 deal
Alfa Romeo will continue their partnership with Swiss Formula 1 team Sauber, it has been revealed.An extra season has been added to the agreement,...
Everton Women seal record commercial deal
Everton Women has signed a multi-year agreement with digital and telecommunications company MegaFon.The company, which already appears on the front of the men’s training...