NBA extends betting data deals
The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.As part of the deal,...
Southampton ‘sure’ of new training sponsor
Southampton FC have unveiled Sure as its new 2020/21 Official Training Kit Partner, for the first-team and B team.The anti-perspirant brand’s logo will appear...
NHL side joins forces with BetMGM
National Hockey League side (NHL) Detroit Red Wings has expanded its strategic partnership with BetMGM, a sports betting and gaming platform.As part of the...
Alfa Romeo and Sauber extends F1 deal
Alfa Romeo will continue their partnership with Swiss Formula 1 team Sauber, it has been revealed.An extra season has been added to the agreement,...
Everton Women seal record commercial deal
Everton Women has signed a multi-year agreement with digital and telecommunications company MegaFon.The company, which already appears on the front of the men’s training...
Papa John’s announced as new EFL Trophy sponsor
The English Football League (EFL) has announced its new EFL Trophy official title sponsor as the pizza restaurant franchise Papa John’s.The competition, which was...
DC United and FanDuel to open sportsbook at Audi Field
DC United will open a retail sportsbook at the club’s home venue, Audi Field, in conjunction with gaming company FanDuel next year.The Major League...
Unibet signs on to become Philadelphia Eagles’ sportsbook partner
Unibet has expanded its sponsorship with the Philadelphia Eagles to become the official sportsbook partner of the National Football League (NFL) team.In November 2019,...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.The car manufacturer has appeared on the front of the...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...