Liverpool aims to end ticket turmoil with SeatGeek
Liverpool FC (LFC) joins a whole host of European teams by partnering with mobile-focused ticketing platform SeatGeek, with the partnership set to “improve the...
Starling Bank boosts Team GB at Tokyo 2020 with partnership
The British Olympic Association (BOA) has announced its newest banking partner with Starling Bank being handed the financial sponsorship baton for the 2020 Tokyo...
The NFL and Microsoft boosts matchday technology for new season
The National Football League (NFL) and Microsoft has extended its partnership, allowing for NFL gamedays to feature a wide range of new Microsoft technology.The...
The esports report – Farming Simulator finds a home and FLASHPOINT...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at CS:GO's...
Watford FC and Sportsbet.io to co-host inaugural Crypto Cup
Building on its sponsorship agreement with Watford FC, Sportsbet.io and the London club have planned to raise awareness of cryptocurrencies by hosting the inaugural...
Sam Fowler: How influencers in sport are changing the game
KSI vs Logan Paul II was arguably one of the most talked about boxing events of 2019, merging the world of YouTube influencers with...
WTA embraces youth initiatives with Lilly Pulitzer partnership
The Women’s Tennis Association (WTA) has announced a partnership with fashion brand Lilly Pulitzer, with the aim to unify the brands’ youth empowerment initiatives...
The Premier League continues Indian football partnership with ISL
A new agreement has been signed between the English Premier League (EPL) and the Indian Super League (ISL) which continues the EPL’s influence and...
STS deepens football relations with Futsal agreement
Polish bookmaker STS has furthered its goal to improve its brand exposure across the country’s national leagues by extending its sponsorship agreement with Futsal...
Infront confirms €100m 12-year CEV partnership
Sports marketing company Infront has officially announced a 12-year extension with the European Volleyball Confederation (CEV) at the Extraordinary General Assembly in Austria.The partnership,...