Schalke crafts multi-year hülsta sponsorship deal
Schalke 04 has penned a new multi-year sponsorship with furniture manufacturer hülsta, marking the brand's first Bundesliga partnership.As a result of the new collaboration,...
Ford off to the races with Kentucky Derby deal
Ford Motor Company and Churchill Downs have agreed a multi-year partnership which will see the car brand become an official partner of both the...
Sir Robert McAlpine builds new Paralympic partnership
ParalympicsGB has revealed that UK-based civil engineering company Sir Robert McAlpine has become an official partner of the Tokyo 2020 Paralympic Games.The firm was...
F1’s Scuderia AlphaTauri cruises with Moose extension
Formula 1’s Scuderia AlphaTauri has penned a new extension with Thailand based cider and hot dog brand Moose, continuing its partnership with the former...
The esports report: AIMAG adds esports to medal list plus CoD...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at esports...
West Ham rolls with RoadX Tyres partnership
Premier League side West Ham United has revealed RoadX Tyres as its Official Tyre Partner, in a deal brokered by Lagardère Sports and Entertainment.The...
NFL reignites 2K Games partnership after 16 years
The National Football League (NFL) has secured a multi-year partnership with 2K Games that will see multiple video games be created by the developer.2K...
FIBA secures global partnership with TicketSocket
The International Basketball Federation (FIBA) has announced a five year deal with US based firm TicketSocket, providing its ticketing solutions for all the organisation’s...
CGF and Longines ticks on for three more Commonwealth Games
The Commonwealth Games Federation (CGF) and watch company Longines has furthered its relationship by entering a partnership agreement for the next three Commonwealth Games.The...
Mars stays with WWE’s sponsorship universe amid expansion
Mars and WWE have announced an extension to their long-standing sponsorship agreement, which will see SNICKERS serve as the official presenting partner of WrestleMania...