Arsenal expects 2020 sponsorship boost after £27m loss revealed
Arsenal has announced a £27.1m loss for the 2018/19 season, however the club expects to receive a revenue boost due to sponsorship deals this...
The EFL continues to tackle mental health with Mind partnership
The English Football League (EFL) has announced a two-year extension with Mind as the organisation's official charity partner, continuing its ‘On Your Side’ partnership...
Nationwide joins Columbus Crew with shirt sponsorship strategy
MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor.The multi-year agreement will...
FedEx delivers new ATP Rankings in partnership extension
The Association of Tennis Professionals (ATP) has extended its partnership with FedEX Express, resulting in the shipping company becoming new title sponsors of the...
90mins’s parent company Minute Media garners $160m in funding
The Players’ Tribune and 90min’s parent company Minute Media has raised $40m in venture capital, bringing its total funding to $160m to date.The funding,...
Gymnastics Federation banks on VTB for another year
The International Gymnastics Federation (FIG) has renewed its partnership with Russian bank VTB, with the company providing increased financial rewards for individual success in...
Russian Premier League strikes partnership with fintech firm Tinkoff
The Russian Football Premier League (RFPL) has announced that fintech Tinkoff has become a principal partner for the next three seasons.As per the deal,...
Heineken’s Pincus replaces Barnett as F1 director of commercial partnerships
Murray Barnett has been replaced by Heineken’s sponsorship director Ben Pincus as F1’s new director of commercial partnerships.Furthering the company’s corporate reshuffling, which started...
Esports revenue to reach above $1 billion in Newzoo’s esports report
Newzoo’s 2020 Global Esports Market Report has reported that esports revenue will grow to $1.1billion (£930.7m) this year, a 15% increase from 2019’s $950.6m...
MLS strengthens data approach with Second Spectrum deal
Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...