Esports organisation NAVI lands 1xBet deal

Ukrainian esports team Natus Vincere (NAVI) has signed a one year title partnership deal with International betting and gaming operator 1xBet.Having started out in...

The NBA links with Louis Vuitton for stylish collaboration

The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.The French fashion brand...

NBA’s fantasy content to stay with SportsGrid

The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...

Six Nations ‘delighted’ with latest multi-year sponsorship 

The Guinness Six Nations has announced a multi-year partnership with Dove Men+Care, further building on the company’s rugby union sponsorship portfolio.The deal will see...

West Ham strikes Zoho software partnership

West Ham United has announced Zoho as its latest official global partner, providing software and business enterprise solutions.As part of the newly formed collaboration,...

Miami Marlins strikes ten-year partnership with Fanatics

MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.The deal extends...

PSG scores extended Unibet sponsorship

Paris Saint-Germain has confirmed an extension of its current sponsorship agreement with Unibet until the 2023 season.The original partnership, announced in June 2018, was...

Dallas Mavericks banks on multi-year sponsorship deal with Chime  

Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.The deal will include a patch on all...

SNP putt hole-in-one with DeChambeau partnership

Five Time PGA Tour winner Bryson DeChambeau is set to become a brand ambassador for SNP after the software and consultation company announced a...

‘Omnipresent’ ads sees Jupiler Pro League receive BGC criticism

The 2019 playoffs for the Jupiler Pro League has come under criticism by a report published by the Belgian Gaming Commission (BGC) which cited...